11 Branding Scope of Work Templates for Freelance Brand Strategists
Brand strategy is a beautiful, mysterious beast. Use our top branding scope of work templates to streamline your process.
In this guide, we provide templates to scope the following projects:
Brand strategy sits at the intersection of business and style. Sometimes you can get tripped up if you’re not careful about everything that should really go into a scope of work. Our users have been making use of these 11 brand strategy scope of work templates. We want to share them with you, too!
Our most loved feature is now available at your fingertips: Our project scope template library and all of the community-sourced pricing data that comes with it are now readily accessible to the public. Anyone can access our community-sourced proposal scope of work templates — whether you have a Wethos account or not.
Freelancers have unlimited access to hundreds of free scope of work templates and thousands of pre-priced services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.
1. Branding
Our top branding scope of work template provides foundational development for clients who are looking to build a brand from the ground up. This scope of work template is a combination of identity, strategy, and execution which makes it a great project for freelance brand strategists and branding consultants alike.
Get the full pricing breakdown in the branding scope of work template.
2. Brand Awareness Campaign
Every brand strategy scope of work template touches on brand awareness to some degree. Awareness isn’t just “getting the word out there.” It’s a heck of a lot of curation that ensures a brand’s story is told effectively and authentically.
Our brand awareness scope of work template breaks the whole process down into 5 phases, including: branding, email marketing, search engine optimization, public relations, social media. You can pick and choose what phases you’d like to keep or cut out, because we know not every brand awareness campaign looks the same. Plus, don’t forget to charge for any training sessions and discovery services that often go overlooked in scopes! Check out our article on common freelance pricing mistakes to avoid losing money.
3. Full Rebrand & Website Redesign
Is your client looking for a fresh new look and feel entirely? It takes a village to raise a brand. This comprehensive full rebrand and website redesign scope of work template will get you on the road to success.
We know branding isn’t just sparkly visuals, so we’ve included services like “research audience personas,” “establish unique value propositions,” or “audit competitors.” These are all the strategic moves that happen in the background before any visual work can really be done.
4. Brand Video Shoot
Once you do get into the visual ideation of a brand, video shoots are not too far away. Are you a creative independent working in production? If you’ve got questions about how much to charge for a video shoot, let us help you out.
Our brand video shoot scope of work template includes the development, pre-production, day of production, and post production phases to help you get clear on everything that goes into this type of project. Will your project take multiple days of production? You can easily duplicate that section to figure out how much you’ll have to charge for two, three, or four days of in-person production.
5. Brand Identity
We’ve all experienced an identity crisis or two. The process isn’t totally different for a brand. Maybe your client has just experienced a growth spurt, or their growth has stalled and they need to figure out who they really are. Establishing a brand identity takes a lot of groundwork, like conducting a brand analysis, analyzing target market opportunities, or running a brand definition workshop.
This brand identity scope of work template around brand identity puts all the phases and services into a neat package so you can get a bird's eye view of what will go into this project.
6. Brand Architecture Strategy
A brand architecture strategy outlined the structure of a brand and helps visually showcase the relationships between a company’s master brand and their various sub-brands, service lines, or products. This brand architecture strategy scope of work template breaks down the phases and deliverables for how to scope and pitch a brand architecture strategy project, including discovery, stakeholder interviews, brand analysis, strategy sessions and implementation.
7. Brand Strategy
Developing a brand strategy isn’t easy, but that’s what you specialize in. So when a potential client comes knocking asking for a proposal for a complete brand strategy, are you ready to pitch them? This brand strategy scope of work template will give you the framework for what to include in a brand strategy pitch, with a detailed outline of services and deliverables, recommended pricing. One of our most detailed and robust scope of work templates, it’s no wonder why this one is so popular.
8. Product Line Branding
A client calls you and tells you that they’re launching a new product in a few weeks, but they need some help with branding. Can you help? This product line branding scope of work template will help you put together a professional, detailed scope of work in no time. With pre-defined project phases and detailed deliverable breakdown, you’ll be able to pitch faster to keep up with your client’s timelines.
9. Go-To-Market Strategic Brand Strategy
Help your clients build a brand strategy and go-to-market plan with this detailed scope of work template that includes detailed deliverables, like researching audience personas, creating a brand communications strategy, building paid ad campaigns, developing a go-to-market plan and reporting on performance. Get access to the go-to-market strategic brand strategy scope of work template to build your next brand proposal in minutes, not hours.
10. Restaurant Brand Rollout
You have a new client that is opening a brand new restaurant soon. They’ve found the perfect location, nailed down the menu, and have a rockstar chef. The only thing missing now is a brand to help them stand out. That’s where you come in. Use this restaurant brand rollout scope of work template to build a professional proposal that outlines your scope of work and deliverable, including creative direction, defining brand style guides, and designing in-restaurant assets like menus, napkins, flyers, merchandise and more.
11. Personal Brand Strategy & Execution
As a freelancer, you know how important developing a strong personal brand is. But have you ever build one for someone else? This personal brand strategy and execution scope of work template will help you pitch a personal branding project in no time. This scope includes kickoff calls, brand audit, research and execution.
These 11 brand scope of work templates will not only help you pull together detailed proposals faster, but with their detailed phase and service breakdowns, you’ll be pitching bigger projects in no time. Our scope of work templates also come with intelligent pricing recommendations, which are crowdsourced from thousands of other freelancers, so you can get insight into if you’re charging enough for your work. Sign up for Wethos to use any of these scope templates and edit them as you see fit. When you’re ready to pitch, you can send your proposal directly to your client through Wethos for easy approval and sign-off.
Ready to start pitching? Sign up for Wethos today.