10 Scope of Work Proposal Templates for Digital Marketing Agencies
How to scope a digital marketing project
As a digital marketing professional, you're well aware of the diverse range of projects you can offer clients. From social media management to content production, SEO optimization to web design, having a clear and detailed scope of work is crucial for effectively pitching your projects, securing client approval, and preventing scope creep. Our comprehensive scope of work library has you covered, with over 40 scope of work templates tailored specifically for digital marketing agencies. These templates span various specialties, including social media strategy, content creation, SEO campaigns, web development, branding initiatives, and more. Whether you're planning a full-scale digital marketing overhaul or focusing on a specific area like email marketing or website copyrighting, our library offers the perfect template to streamline your proposal process and set your projects up for success.
Wethos Scope of Work Templates
Our most loved feature is now available at your fingertips: Our project scope template library and all of the community-sourced pricing data that comes with it are now readily accessible. You can now access our community-sourced proposal scope of work templates, helping you more accurately scope work in less time than ever before.
Freelancers can now get unlimited access to hundreds of proposal scope of work templates and thousands of pre-priced services ranging from brand strategy to social media and design. All of our templates come with embedded crowdsourced pricing data from other freelancers, small studios, and agencies, so you can see what others are charging, helping you raise your rates and pitch bigger projects. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real freelancers, studios, and agencies on our platform.
Scope Templates and Examples for Digital Marketing Agencies
Digital Marketing work can be a headache to scope, but we did the groundwork so you can breeze through the proposal stage and get to the work, faster. Here are our top 10 scope of work templates and examples for marketing agencies.
1. Content Production & Distribution Strategy
This comprehensive Content Production & Distribution Strategy scope of work template is a game-changer for digital marketing agencies. From content creation and video production to lead generation and social media management, this template covers all aspects of a robust content strategy. Whether you're producing films, conducting photo shoots, implementing PPC campaigns, or crafting social media calendars, this scope of work proposal template has you covered. It's perfect for agencies working with clients who need a full-scale content overhaul or are building their digital presence from scratch. Use this template to jumpstart your next content strategy project and gain access to community-sourced pricing recommendations, ensuring you price your services competitively and accurately.
2. Product Photography & Commercial Production
Our Product Photography & Commercial Production scope of work template is a must-have for digital marketing agencies specializing in visual content creation. The template covers crucial steps, from conducting product photography shoots—including on-site sessions and post-process photo retouching—to writing engaging video scripts for commercial or explainer videos. Whether you need 15-30 final product images or a polished two-minute explainer video, this template provides a clear roadmap. With community-sourced pricing recommendations available through Wethos upgraded plans, you can confidently price each stage of your service.
Explore the template and its comprehensive breakdown of phases in the Wethos scope of work templates database, and you’ll be set to deliver top-notch visual content that captivates and converts.
3. Verbal Brand Identity Development
Looking to craft compelling brand narratives for your clients? The Verbal Brand Identity Development scope of work template is precisely what you need. This extensive framework includes essential steps such as holding a discovery meeting, auditing competitors, and researching market trends to inform the creative process. Your agency can guide clients through the brand definition workshop, develop a strong positioning statement, and outline key messaging points to ensure their brand stands out. With flexible editing options, Wethos allows you to customize this template easily by adding and deleting services to fit each client's unique needs. From establishing brand mission statements to developing brand language guidelines and even conducting communications training, this template empowers your team to deliver top-tier verbal brand identity services. Check out the full breakdown in the Wethos platform and elevate your clients' brand voices to new heights.
4. Digital Marketing and Website Optimization
Boosting your agency's offerings with robust digital marketing and website optimization services can help you stand out in today’s competitive landscape. This Digital Marketing and Website Optimization scope of work template provides a comprehensive framework to streamline your scoping and pitching processes. It encompasses essential tasks such as conducting market research and SWOT analysis to inform strategic decision-making, developing a marketing plan with clear objectives and key performance indicators, and executing a thorough audit and strategy for social media optimization. On the website side, it includes auditing current content, redesigning UX/UI to enhance user experience, and optimizing content for better search engine rankings.
Fully editable, this template allows you to tailor the services to fit your client’s specific needs, making it a versatile asset for any digital marketing agency.
5. Notion SEO Strategy
Are you helping clients elevate their online presence through improved search engine visibility? Crafting an effective SEO strategy can be challenging, but the Notion SEO Strategy scope of work template simplifies the process. It breaks down the entire project from the ground up, providing a comprehensive roadmap. The template kicks off with a thorough website audit and detailed keyword research, providing a strong foundational understanding of current performance and opportunities for improvement. Following that, a structured implementation plan spans several months and covers everything from keyword research, on-page and off-page optimization, to content optimization and backlink strategy. With this template, you can ensure a seamless workflow and deliver measurable results, positioning your client for long-term success in the search engine rankings.
Explore the Notion SEO Strategy template to streamline your next SEO project.
6. Brand & Identity Development
Elevate your client's brand with the comprehensive Brand & Identity Development scope of work template. This detailed guide navigates through crucial phases, starting with Brand Discovery, encompassing customer research and competitive analysis, and wrapping up with Brand Activation, outlining effective roll-out and stakeholder engagement strategies. This template equips you with the tools to propose a robust and cohesive brand development project with precision and confidence.
Unlock access to this invaluable scope of work and benefit from community-sourced pricing insights to elevate your brand proposals with the Brand & Identity Development scope of work proposal template.
7. Brand & Social Media Restructuring
Restructuring a client's brand and social media presence can be pivotal in driving new engagement and reaching a broader audience. This Brand & Social Media Restructuring scope of work proposal template is designed to help your agency transform and elevate your clients' digital identities. The scope of work template includes detailed phases for rebranding—such as brand strategy setup and development—to ensure your client's brand resonates with their target audience. On the social media side, it provides a comprehensive blueprint for reshaping social media strategies, including planning and executing new content strategies and creating a social media policy for maximum reach and engagement. Whether your client aims to refresh their existing brand or build a new one, this adaptable template offers the structure you need to deliver outstanding results.
8. Social Media, Promotion & E-Commerce
Do you have a client with an e-commerce store or Shopify website that needs some social media expertise? This Social Media, Promotion & E-Commerce scope of work template will help you price and pitch a robust scope of work, which includes marketing strategy, organic social media management, paid social media campaigns, email campaigns, and product video shoots. Moreover, it’ll give you a detailed pricing and service breakdown for setting up an e-commerce store, point-of-sale system, and loyalty program. If this doesn’t quite fit your needs, no worries. Our scope of work templates are completely customizable, meaning you can edit, add, or delete whatever you want. Use our online editor to change prices, edit descriptions, delete whole project phases, or add new services from our library.
9. Product Launch - Website & Social Media Campaign
Planning a product launch for a client? This Product Launch - Website & Social Media Campaign scope of work template will help you efficiently scope, price, and pitch in no time. The scope includes a comprehensive social media audit, strategic content calendars, coordinated campaign execution, and more to ensure your client's product launch is a success. This template covers all the essential elements needed to generate buzz and drive engagement for your client's new product, from building a dedicated launch website to creating engaging social media content.
10. Website and Campaign Activation
When a client needs a comprehensive approach to both their online presence and marketing efforts, the Website and Campaign Activation scope of work template is your go-to solution. This detailed template enables you to craft a compelling proposal that covers all facets of a client's needs, from building and optimizing their website to executing a dynamic marketing campaign. With a focus on creating an engaging user experience and driving targeted traffic, this template includes steps for website development, content creation, SEO optimization, and campaign management. Equip your agency to deliver a cohesive strategy that not only enhances your client's online visibility but also activates their brand across multiple channels.
Wethos offers scope of work templates for all types of freelancers, from marketers to designers to developers, and everyone in between. Check out our complete library of 400+ proposal templates built for freelancers, by freelancers or sign up for Wethos to build your first client proposal today