Video content is at the top of every brand’s marketing must-haves. In fact, a whopping 85% of businesses use video as a marketing tool.

Translation? It’s prime time for video illustrators and animators to leverage their video expertise to win bigger and better projects. Here’s our top animated videos scope of work template to use for your next proposal. 

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates. In this installment, we’re highlighting our Animated Videos scope of work template!

Wethos users have access to over 70 scope of work templates and 800 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here’s our breakdown of our Animated Videos scope of work so you know how to charge for your next project!

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Animated Videos scope of work

Phase 1: Design

As an illustrator, there’s no better way to start a new project than with a mood board. Based on what the client is looking for, you’ll create a mood board for the animated video project. To make the process as smooth and collaborative as possible, develop a mood board that the client can easily contribute to. Our scope of work template recommends creating three mood boards for this project.

For this video project, you’ll also want to create a storyboard based on the video script. The storyboard will include a series of thumbnail sketches that show the breakdown of the video and illustrate the key scenes from how the setting will look to who will be present, and what actions will take place. Create three storyboards for this scope.

Phase 2: Animated Video Development

If you haven’t already, now is the time to team up with a fellow freelancer. This project calls for the expertise of a 2D/3D Animator to help make your illustrations come to life. 

For this phase, you will illustrate the character designs for use on websites, in promotional videos, or at events. The illustrations will be based on the client briefing and will be prepared to hand off to the animator that you partner with. Create 3 designs for this scope. 

The animator will then create short 2D animations that promote the brand or explain topics. These animations will be used on the client’s websites and social media. Our template recommends charging for 3 animations.

Phase 3: Final Production

For the final phase of the animated videos scope of work, the animator will take over the final production. 

Start by editing the existing video into shorter clips to be used on social media. These assets may also be used for various platforms including the client’s website. Include up to three assets in your scope. If the client wants more than three, adjust your price accordingly. After all, your services are the power behind your business. The more specific you can be with what your scope of work includes, the clearer the communication is with the client and the chances of scope creep are greatly reduced. 

Finally, the last step of the scope is to mix audio for short online videos. These videos include interview footage, soundbites, and background music.