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10 Website Scope of Work Templates for Freelance Web Designers and Developers

How to create a scope of work for a website project?

Creating a scope of work for a website project can be very complex. Is it a brand new website or updates to an existing site. Are you changing from one CMS to another? Does your client want website design or website development - or both? No matter your client needs, we have you covered with these 10 website scope of work templates for any type of website project.

Wethos Scope of Work Templates

Our most loved feature is now available at your fingertips: Our project scope template library and all of the community-sourced pricing data that comes with it are now readily accessible to the public. Anyone can access our community-sourced proposal scope of work templates.

Freelancers and studios have unlimited access to hundreds of proposal templates and thousands of pre-priced services ranging from website projects to brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the pricing mistakes and get to work.

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Website Scope of Work Templates

Whether you’re a web design or web developer (or both), we’ve got you covered with plenty of website design and website development scope of work templates to help you build bigger, better proposals faster. Check out our 10 most popular website scope of work templates below - 5 web design scope of work templates and 5 web development scope of work templates.

  1. Website Design

  2. Website Redesign

  3. Website Refresh

  4. Full Rebrand, Website Redesign

  5. Web Design Personalization

  6. Custom Website Development

  7. Website Replatforming

  8. Brand Strategy & Web Development

  9. Website Translation

  10. Squarespace Website Development

Web Design Scope of Work Templates

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1. Website Design

Desiging a new website from scratch for a client? This website design scope of work template has you covered. With a detailed breakdown of phases, services and recommended prices, this scope template will help you build a website project proposal in no time. This template includes a breakdown of services including discovery, wireframes, prototypes, design and handoff to a client. This template is completely editable and customizable, meaning you can add, edit or remove anything you want. Get access to our recommended pricing so you know how much to charge for specific services, edit text to meet your needs, add line items from our library, or create you own. Throw your logo on there and ship the proposal off to your client for sign-off. It’s that easy.


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2. Website Redesign

While some clients need a website from scratch, others need a redesign of an existing site. Our top website redesign scope of work template helps you scope and pitch this kind of project, and includes three phases: exploration, design, and development. It’s a comprehensive scope of work template that includes all the necessary services including audits, style guides, website wireframes, and more!


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3. Website Refresh

Is your client just looking for a quick refresh? Use this website refresh scope of work template. This web design scope of work is best if they’ve already got all their foundational branding set up. From there it’s a matter of giving the site a fresh look and implementing the changes before handing a sparkly site back to the client.


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4. Full Rebrand and Website Redesign

If your client already has branding set in place but they’re looking for a whole new identity and direction, you’re looking at a pretty big, long-term project. That's where a full rebrand and website redesign scope of work template comes in. Our web design scope of work template for this kind of project includes rebuilding brand identity and strategy from the ground up before embarking on development.


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5. Web Design Personalization

Sometimes a client might come to you with a theme that they’re already working with for their website. If they’d like to keep it but want some tweaks made, this web design personalization scope of work template would be helpful to use. This web design scope of work template includes any research into plug-ins, implementation of plug-ins, and the customization of templates.





Website Development Scope of Work Templates

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1. Custom Website Development

Custom website development is a valuable and extensive service offering. So, how do you price this type of work? If you’re a freelance website developer, use this community-sourced Custom Website Development scope of work template to get started. This scope template includes 4 detailed phases (discovery, development, advanced feature plugins and testing & launch) to help you build a professional, robust proposal for your next web development project.


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2. CMS Website Replatforming

“Replatforming” is a term used to describe a website that is moving from one CMS to another. For example, maybe you have a client who is using Wordpress and they want to replatform to Squarespace. Or maybe they currently use Wix and have decided to transition to WebFlow. Replatforming is a big decision and can have a huge impact on the success of a website, but it is no small feat. That’s where you come in. This website replatforming scope of work template will help you put together a detailed scope of work and proposal for a client looking to replatform. This template is incredibly detailed, and includes services and deliverables for installation, development, content migration, optimizations, SEO, tracking, host set up, QA, launch and handoff, CMS training, and ongoing maintenance.


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3. Brand Strategy & Web Development

It’s no surprise that web development and brand strategy often go hand-in-hand. In order to get the web development right, the brand strategy has to be in a solid place. This brand strategy and web development scope of work template includes discovery and strategy phases dedicated to building out brand strategy before any development is done. We’d recommend multiple people on deck for this project!


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4. Website Translation

Do you have a website client that is international or targets multiple languages? They probably need some help with website translation. This website translation scope of work template outlines the scope and services required to pitch a detailed website translation project to a client.


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5. Squarespace Website Development

Help your client build their Squarespace website with this Squarespace website development scope of work template. This detailed scope includes a breakdown of service, including discovery, a website audit, building sitemaps, gathering creative assets, writing brand messaging and copy, implementing SEO, customizing website themes, web page layout, e-commerce implementation, testing and more.


Whether you’re pitching website design or development work, we have all sorts of scope to help you create a more detailed professional proposal, faster. And with our crowdsourced pricing recommendations, you can get insights into what your peers are charging, so you can confidently raise your rates and charge your worth. If you didn’t find a scope that fit your needs, check out our entire library of over proposal scope of work templates for development, design, marketing and more. If you’d rather create a scope and proposal from scratch, Wethos can help with that too. Sign up for your free Wethos account today to take advantage of our best-in-class proposal builder.