Working on a website redesign freelance project?

Freelance designers and developers alike know that an entire website overhaul is no small undertaking. In order to pitch and win a website redesign project, you need a robust website proposal that outlines your scope of work and services to be delivered with a timeline and pricing. Creating a detailed website scope of work or proposal for a prospective client can take hours. Using our website redesign scope of work template, freelance web designers and developers can save time, pitch faster, and win more work!

Scope of Work Templates

Our most loved feature is now available at your fingertips: Our project scope of work templates and all of the community-sourced pricing data that comes with it are now readily accessible to the public. Anyone can access our community-sourced scope of work templates — whether you have a Wethos account or not.

Freelancers have unlimited access to over 100 free scope of work templates and 1,000 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Website Redesign Proposal and Scope of Work Template

Our website redesign scope of work template outlines three project phases with twenty services and deliverables to include in your next website redesign proposal. The website redesign proposal also includes recommended pricing for every line item and the entire project , crowdsourced from over 50,000 other freelancers, so you never have to wonder what to charge again. Ready to start scoping? View and use the Website Redesign Scope of Work template for free today.

Website Redesign Proposal Sample

Here’s a quick overview and breakdown of what’s included in the Website Redesign Proposal and Scope of Work Tempalte.

Phase 1: Exploration

The content strategist is responsible for the first phase of the project which is dedicated to auditing the client’s existing website, analyzing competitors, and reviewing all background materials during a kick-off call with the client.  

The strategist will also conduct an SEO audit of the existing website (up to 20 pages) to analyze how well it’s currently optimized for organic search and come up with recommendations for improvement. 

To wrap up this phase and prepare for the rest of the redesign, the content strategist will work with the client to set high-level CRM goals and objectives and put them together in a document that everyone can refer to moving forward.

Phase 2: Design

After the exploration phase comes the design portion of this website redesign scope of work template. The team’s UX/UI designer will start by creating web design style guides which inform how the rest of the website interacts throughout. 

Once the style guide is in place, the designer will build sitemaps, design wireframes for up to 20 pages, and design high-fidelity website page mockups based on the established design. 

In this scope of work template, the client will provide copywriting for the website. But if you want to add a copywriter to your team, you can easily add a new role to your proposal and adjust the price accordingly using Wethos.

Phase 3: Development

For the final phase of the website redesign scope of work template, the CMS developer will translate the brand guidelines and new designs into a functional, efficient and responsive site.

The developer will start by building the foundation of the site in a staging environment, then build out the primary functionality before making final tweaks to responsiveness and SEO. Finally, they’ll test and launch the site. 

About half of the entire scope of work falls into this phase, so if necessary, you could consider bringing on an additional developer for support. 

The best part about this website redesign scope of work template? Once your proposal is approved, you can easily turn the scope into an invoice and send payments to all team members from one place.

Scope Smarter, Not Harder is a series from Wethos highlighting our services and scope of work templates from the Wethos Services Library.