What to Include in Your Brand Architecture Strategy

Building the framework for a brand holds a ton of value, so it only makes sense that your brand architecture strategy scope of work should reflect that.

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates. In this installment, we’re highlighting our top brand architecture strategy scope of work template!

Wethos users have access to over 60 scopes of work templates and 700 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here’s our breakdown for a brand architecture strategy scope of work so you know how to charge for your next project!

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Brand Architecture Strategy scope of work

Phase 1: Discovery

The Discovery phase is meant to give you more insight into the client’s current branding. Here’s the description of this phase from our template: “A deep dive on your team’s research and design thinking to date, to get quickly up to speed and to provide insights on additional opportunities or considerations for your product development phase.”

This phase should begin with a kick-off call to review the background materials provided by the client and ask any questions that will help you set clear goals around the work.

Next, it’s time to develop interview guides for listening tours and conduct those tours with key stakeholders. You should also leave room for a brand audit and analysis in this phase so you can deliver a report of your learnings to the client.

The Discovery phase wraps up with digital work sessions with the client to share learnings from the research and listening tours.

Phase 2: Recommendations

The second and final phase of your brand architecture strategy scope of work is all about recommendations. During this phase, you’ll prepare a brand migration strategy with detailed approaches for the transfer of assets.

As you wrap up, you will also provide a report with final brand recommendations based on the research and learnings previously conducted.