30+ Design Proposal Templates

A design proposal is a document that outlines a project scope, deliverables and pricing for a design project that is sent to a prospective client in an attempt to sell them on your services.

A design proposal is created to show how you can solve the clients needs and for what cost. Your design proposal will outline the services that you will deliver, the cost, and a timeline. The desired outcome of a design proposal is getting approval and sign off from your client, which often kickstarts the project.

Writing a design proposal can feel like a daunting and overwhelming task. Most freelance designers and small creative studios spend way too much time crafting proposals from scratch for every client, a process that can take days or weeks. Not only is this inefficient and cuts into your ability to focus on the work that pays the bills, but the slower your proposal process is, the longer it will take you to pitch and win new work. This can slow down your sales process, but can also lead you to losing out on a great project or dream client to a competitor who was able to turn around a proposal in a day.

With Wethos, creating and writing design proposals has never been easier. With over 30 design proposal templates, you can get a head start rather than starting from scratch every time. Our simple and intuitive proposal builder makes creating design proposals fast and easy. Quickly add, edit and customize your proposal to fit your client and project needs, and send it directly to your client for seamless approval and sign off.

A design proposal typically includes all of the relevant information about a project. The goal with a design proposal is to summarize the client’s needs and what services you will deliver to achieve those needs - and at what cost. A design proposal should include:

• Project overview or summary: 1-2 sentences or a short paragraph outlining the project

• Project objectives: what are the goals or desired outcomes of the project?

• Project scope: what are the deliverables for the project? What is the work that will be done?

• Project phases: if it is a larger project, a proposal can be broken down into phases which group together services or deliverables. Examples of phases could be Discovery, Strategy, Implementation, or Hand-off.

• Project price or cost: How much will the project cost? Your proposal should include an overarching total price for the project. Some freelancers include pricing at the phase and/or service level as well, but this is not required

• Timeline or schedule: this outlines when the project will start, when services will be delivered, and when the project is expected to be completed.

• Contract terms: a contract helps keep you and your business protected, while ensuring that you and your client are on the same page. Contract terms help define the agreed upon details of the project, including payment terms, ownership, confidentiality, feedback rounds, and more.

• Client signature: don’t forget to give your client the ability to approve and sign off on your project proposal! This is what binds the agreement between you and your client, and secures the work.

There are many different methods for pricing a design proposal. Project proposal pricing structures include:

• Hourly rates (charge a flat hourly rate for the time you spend on the project)

• Project rate (determine a flat fee for the project up front, regardless of how much time it takes)

• Retainer (a pre-defined monthly rate, which is often best for ongoing work)

• Value-based pricing (pricing based on the value created by your services, rather than a set hourly rate or flat rate. Your services may be worth more to certain clients or in particular industries. Or maybe there are other external factors at play, such a tight timelines or environmental changes)

Wethos users get unlimited access to Intelligent Pricing Recommendations, crowdsourced from over 50,000 other freelancers and small studios. Our pricing recommendations help users understand how much their peers are charging for similar projects or services, allowing them to confidently raise their rates. The fact is that most freelancers are charging below market rate, leaving thousands of dollars on the table every year. Stop shooting in the dark with your pricing and leverage Wethos pricing recommendations to confidently raise your rates.

If you’re looking for design proposal templates, Wethos has you covered. With over 30 design proposal templates for all types of design projects, including branding, website design, creative direction, and more, you can create and send professional proposals quickly and easily. Check out our entire library for design proposal templates and start pitching your next client.

Wethos currently has over 30 design proposal templates in our library, and we’re adding more every month. Our proposal templates are easy to use and completely customizable. We have the following types of proposal templates:

• Website Design Proposal Templates

• Branding Proposal Templates

• Creative Direction Proposal Templates

• Digital Asset Design Proposal Templates

• Motion Graphic Design Proposal Templates

Check out our entire library of 30+ Design Proposal Templates and sign up for Wethos today.