How to Create a Communications Strategy Proposal

Brand builders, listen up: this communications and marketing strategy scope of work template is for you.

Welcome to Scope Smarter, Not Harder, a series from Wethos highlighting our services and scope of work templates. In this installment, we’re highlighting our top communications and marketing scope of work template!

Wethos users have access to over 60 scope of work templates and 700 services ranging from brand strategy to social media and design. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.

Here’s our breakdown of a communications and marketing scope of work so you know how to charge for that next project!

Please note that our pricing recommendations are powered by tens of thousands of data points, all from real studios on our platform. If you have feedback on the pricing below, please let us know! We always want our system to become smarter with your help.

Communications & Marketing Strategy scope of work

Phase 1: Plan

Before you can get started with a communications and marketing strategy, you need to get familiar with the existing assets you’ll be working with. Kick off the Plan phase by analyzing the background materials provided by the client so you can get up to speed as well as begin to ideate new opportunities. 

This phase is also a good time to conduct an audit of competitors to discover what else is out there and brainstorm how you can help differentiate your client from the rest. Wrap up the Plan phase by building audience personas based on the initial findings.

Phase 2: Build

Ready to roll up your sleeves? The Build phase is where the bulk of the work will take place. Everything you develop in this phase will shape the execution of the campaign, so it’s critical to nail down the details to ensure the rest of the project runs smoothly.

During the Build phase, you’ll be prepping for everything to come during the launch phase. This entails developing PR, email marketing, and social media campaign strategies, and creating the lists, templates, and goals for each of those. If strategy is more your thing, then this would be a good time to connect with a graphic designer or CMS developer in the Wethos network to handle the more technical aspects of the development.

Phase 3: Launch (month 1)

It’s go time! Get ready to launch and execute the templates and campaigns you set up during the build phase. This phase includes everything from building out content calendars, engaging on social media, and designing social media assets.

Phase 4: Launch (month 2)

The second month of your Launch phase is all about continuing those marketing activities from the first month of launch. Be sure that your scope of work is clearly defined during the launch months so that everyone is on the same page about the work that’s included, which helps to avoid scope creep.

Phase 5: Measure and check-in

And that’s a wrap. How’d the campaigns do? Don’t forget to measure the results and present them to your client as part of the off-boarding process. During this phase, it’s key to not only report on the performance of the campaign but to also provide recommendations and opportunities for future campaigns.