12 Digital Marketing Scope of Work Templates for Strategies on Leading Marketing Platforms
How to scope a freelance digital marketing project for popular marketing platforms
In today's fast-paced digital landscape, marketing specialists must be adept at creating detailed scope of work (SOW) documents for various digital marketing projects. Whether you're focusing on social media, content marketing, SEO, or paid advertising, a well-defined SOW is crucial for setting clear expectations, securing client approval, and preventing project scope creep. According to a recent survey by the Project Management Institute, 52% of projects experience scope creep, highlighting the importance of thorough project planning. Our extensive library of scope of work proposal templates covers a wide range of digital marketing initiatives, including platform-specific strategies for industry leaders like Google, Meta, YouTube, and LinkedIn. These customizable templates not only streamline your workflow but also demonstrate your expertise and professionalism to potential clients. By utilizing these resources, you'll be well-equipped to tackle your platform-focused digital marketing project with confidence and precision.
Wethos Scope of Work Templates
Our most loved feature is now available at your fingertips: Our project scope template library and all of the community-sourced pricing data that comes with it are now readily accessible. You can now access our community-sourced proposal scope of work templates, helping you more accurately scope work in less time than ever before.
Freelancers can now get unlimited access to hundreds of proposal scope of work templates and thousands of pre-priced services ranging from brand strategy to social media and design. All of our templates come with embedded crowdsourced pricing data from other freelancers, so you can see what others are charging, helping you raise your rates and pitch bigger projects. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real freelancers and studios on our platform.
Digital Marketing Scope Templates and Examples for Leading Marketing Platforms
Crafting comprehensive digital marketing scopes of work can be time-consuming, but we've streamlined the process for you. Our curated selection of 12 digital marketing scope of work templates covers popular platforms, such as Instagram, TikTok, Google, and Meta allowing you to quickly create professional proposals and dive into implementation. These templates are designed to help marketing specialists like you navigate the complexities of various digital marketing channels with ease and efficiency. Let’s explore these templates and examples!
1. Google Ads Development
For marketing freelancers aiming to enhance their clients' advertising efforts, the Google Ads Development scope of work template is an invaluable asset. This detailed template guides you through every crucial step, from researching competitors and forecasting keywords to setting up comprehensive Google Ad campaigns. It includes auditing and analyzing market opportunities, creating tailored ad account architectures, and launching well-crafted ad copies with precise tagging and conversion setups. Additionally, it covers ongoing management and optimization of Google Ads, ensuring your campaigns continue to deliver maximum ROI. Use this template to streamline your Google Ads development process and drive significant results for your clients.
2. TikTok Strategy, Growth & Account Management
Did you know that TikTok was the most downloaded app globally in 2022, with over 672 million downloads? Our TikTok Strategy, Growth & Account Management scope of work template is designed to help you tap into this massive audience. This comprehensive 3-month plan kicks off with a crucial initialization phase, where you'll analyze client materials, audit existing content, research audience personas, and develop a tailored TikTok strategy. As you progress through the scaling and engagement phases, you'll find detailed breakdowns for video production, community management, and performance reporting. Whether you're a seasoned TikTok growth and account management pro or just getting started, this template provides a structured approach to help your clients harness the platform's potential for growth and engagement. From content creation to analytics, this scope covers all aspects of a successful TikTok campaign. Check out this template and start transforming your TikTok strategies today!
3. Pinterest Account Management
Are you a freelance marketing specialist struggling to convince clients of the value Pinterest can bring to their digital strategy? Wethos’ Pinterest Account Management scope of work template is here to help you showcase your expertise and streamline your client onboarding process. This comprehensive template guides you through a structured approach to Pinterest marketing, from initial account auditing to strategic content repurposing. It starts with a thorough review of your client's existing Pinterest presence, including content analysis and engagement metrics evaluation. You'll then move on to technical setup, ensuring all data sources and brand catalogs are properly integrated. The template also includes crucial steps for profile and board optimization, leveraging SEO best practices to improve discoverability. Whether you're working with Pinterest novices or brands looking to refine their approach, this flexible template provides a professional framework to elevate your clients' Pinterest game and connect them more effectively with their target audience. With this scope of work in hand, you'll be well-equipped to demonstrate the potential of Pinterest marketing and deliver tangible results for your clients.
4. YouTube Optimization (Retainer)
Retainer agreements can be a freelancer's best friend, offering financial stability and the opportunity to build deeper client relationships. The YouTube Optimization (Retainer) scope of work template is designed to help freelance marketing specialists capitalize on these benefits while delivering consistent value to their clients. This comprehensive template outlines a strategic approach to ongoing YouTube channel management, spotlighting key services such as initial channel audits, content strategy development, and regular performance optimization. It also includes provisions for monthly analytics reporting and client team training sessions. By using this template, you'll streamline your workflow and clearly demonstrate your ongoing value to clients, potentially leading to more predictable income and stronger, long-term partnerships. Whether you're new to retainer agreements or looking to refine your existing offerings, this template provides a solid foundation for your YouTube optimization services.
5. Meta Ads Consulting
Are you ready to transform your clients' Meta advertising efforts? Our Meta Ads Consulting scope of work template provides freelancers like you with a focused framework to deliver expert guidance. This concise template outlines essential services for auditing, strategizing, and implementing Meta Ad campaigns. By using this template, you'll be equipped to help clients navigate the complexities of Meta's advertising platform, uncover hidden opportunities, and develop targeted strategies that align with their business goals. Whether working with novices or seasoned advertisers, this template ensures you're prepared to offer valuable insights and actionable plans that can significantly enhance your clients' Meta advertising efforts.
6. Google Ads and LinkedIn Navigator Campaign
Did you know that Google Ads can reach up to 90% of internet users worldwide? For freelancers looking to harness this reach alongside LinkedIn's professional network, the Google Ads and LinkedIn Navigator Campaign scope of work template is an invaluable tool. This template offers a comprehensive framework for executing a dual-platform strategy, covering essential services like keyword research, Google Ads campaign setup and optimization, and LinkedIn outreach management. It breaks down the process into manageable steps, from identifying up to 500 relevant keywords to developing targeted prospect lists on LinkedIn Navigator. Whether you're pitching to a new client or expanding services for an existing one, this template provides a clear roadmap for implementing effective campaigns across these powerful platforms. Even better, with Wethos's community-sourced pricing recommendations, you can confidently price these services and deliver a professional proposal showcasing your expertise in Google Ads and LinkedIn marketing.
7. Salesforce Marketing Cloud Implementation
Salesforce Marketing Cloud (SFMC) automation tools can increase sales productivity by 14.5%, reduce marketing overhead by 12.2%, and reduce manual tasks overall, allowing teams to focus on strategy and creative work. Our Salesforce Marketing Cloud Implementation scope of work template is designed to help you give your clients clarity into how you will facilitate a seamless and efficient implementation process. It includes detailed phases from discovery and planning to testing and training. Each phase covers the key aspects of the implementation, such as requirements gathering, Marketing Cloud account setup, and user documentation. Leverage our scope of work template to effectively communicate your offerings, and streamline delivering exceptional service to your clients.
8. Google and Meta Ads Campaign
Combining the power of Google and Meta Ads can create a formidable marketing strategy that reaches users across multiple touchpoints. The Google and Meta Ads Campaign scope of work template from Wethos is designed to help freelance marketing specialists leverage this potential. This comprehensive template provides a framework for planning and executing integrated campaigns across both platforms, covering crucial aspects such as keyword research, ad creation, audience targeting, and performance optimization. While the specific details of the template aren't visible due to JavaScript limitations, Wethos templates are known for their customizability, allowing you to tailor the scope to your client's unique needs. Whether you're working with a small business or a large corporation, this template can serve as a solid foundation for proposing and structuring your Google and Meta Ads services, ensuring you cover all bases in your digital marketing strategy.
9. Instagram Growth Campaign
Ready to supercharge your clients’ Instagram presence? With our Instagram Growth Campaign proposal scope of work template, you can confidently plan effective Instagram campaigns. This comprehensive guide covers all the bases, from social media growth to content creation. In Phase 1, dive into a social media audit to uncover challenges and opportunities. Then, in Phase 2, create branding style guides for your clients. As Instagram traffic surges, Phase 3 includes a web refresh to handle the influx of visitors. The Instagram Growth Campaign proposal scope of work template is perfect for growth and marketing consultants working with clients who want to boost their clients’ Instagram presence, increase engagement, and attract a broader audience.
10. Google Analytics Audit & Implementation
Often, clients know they need to leverage their website data but aren't sure where to start. That's where search engine analytics specialists like you shine. With this Google Analytics Audit & Implementation template, freelance experts can quickly craft comprehensive proposals that address all aspects of analytics optimization. From initial audits to the implementation of tracking pixels and custom goals, this template covers the essential spectrum of analytics services. It enables you to confidently pitch your expertise, showing clients how you'll transform their raw data into actionable insights. By including elements like performance reporting and optimization recommendations, you're not just offering a one-time setup but an ongoing partnership that drives real business growth. This template empowers you to present a polished, professional service package that meets your clients' needs and demonstrates the true value of your analytics skills.
11. Notion SEO Strategy
Are you in the business of helping clients elevate their online presence through improved search engine visibility? Crafting an effective SEO strategy can be challenging, but the Notion SEO Strategy scope of work template simplifies the process. It breaks down the entire project from the ground up, providing a comprehensive roadmap. The template kicks off with a thorough website audit and detailed keyword research, providing a strong foundational understanding of current performance and opportunities for improvement. Following that, a structured implementation plan spans several months and covers everything from keyword research, on-page and off-page optimization, to content optimization and backlink strategy. With this template, you can ensure a seamless workflow and deliver measurable results, positioning your client for long-term success in the search engine rankings.
12. TikTok Content Strategy
Social media is an ever evolving industry that seemingly changes daily. While some channels have lasted the test of time, like Facebook, Instagram Twitter and LinkedIn, it seems like every day there is a new channel for marketers to figure out how to market on. Whether it is Lemon8, Snapchat, Threads or TikTok, as a social media professional you need to stay on the cutting edge of these trends. The good news is that while you’re on top of your game, your clients probably aren’t, meaning that they’ll need your expertise when trying to figure out these new channels. Enter our TikTok Content Strategy scope of work template, which breaks down an entire TikTok content strategy proposal for you, from strategy development to goal setting to brand guidelines to training.
Wethos offers scope of work templates for all types of freelancers, from marketers to designers to developers, and everyone in between. Check out our complete library of 400+ proposal templates built for freelancers, by freelancers, or sign up for Wethos to build your first client proposal today.