12 Social Media Scope of Work Templates For Freelancers
How to scope a freelance social media project
As a social media professional, you know that there are many type of social media projects that you can offer to clients. Having a clear and detailed scope of work for your social media project is essential for pitching your project, getting client sign-off and ensuring that you avoid scope creep. Our scope of work library has you covered, with over 15 templates for all types of social media projects across organic and paid, including social media strategy, social media management, social media campaigns, social media retainers, and everything in between. We even have specific scopes for Instagram and TikTok focused projects.
Wethos Scope of Work Templates
Our most loved feature is now available at your fingertips: Our project scope template library and all of the community-sourced pricing data that comes with it are now readily accessible. You can now access our community-sourced proposal scope of work templates, helping you more accurately scope work in less time than ever before.
Freelancers can now get unlimited access hundreds of proposal scope of work templates and thousands of pre-priced services ranging from brand strategy to social media and design. All of our templates come with embedded crowdsourced pricing data from other freelancers, so you can see what others are charging, helping you raise your rates and pitch bigger projects. Our scope of work tools streamline your proposal process so you can skip the freelance pricing mistakes and get to work.
Please note that our pricing recommendations are powered by tens of thousands of data points, all from real freelancers and studios on our platform.
Social Media Scope Templates and Examples for Freelancers
Social media work can be a headache to scope, but we did the groundwork so you can breeze through the proposal stage and get to the work, faster. Here are our top 12 social media scope of work templates and examples for freelancers.
1. Social Media Strategy
This comprehensive social media strategy scope of work template covers a lot of ground. From background research to strategy and design, this is the template to use if you’re a social media strategist and are working with a client who wants an end-to-end social media makeover or is starting from the ground up. Use the template to kickstart your next social media strategy project and unlock access to the recommended pricing data so you know how much to charge.
2. Social Content Support
This 3-month social media content support scope of work template includes a planning stage, plus three months of organic social media strategy and production. We made sure to put a price point on the planning and campaign setup phase, which includes performing an audit, developing personas, and writing social media playbooks.
Once you get to the production stage, if you’re more of a strategist, you may simply invite your fave designer on board and assign the service, “design social media assets,” to them. Find the template and its full breakdown of phases over in the Wethos scope of work templates database, then you’re off to the races!
3. Paid Social Media Campaign
Looking for a social media scope of work template that’s more focused on paid campaigns? We’ve got you covered! This paid social media campaign scope of work template is a hefty 3-month engagement spanning strategy, A/B testing, and insights reporting. All Wethos scope of work templates are editable because we had flexibility in mind when we built them. If the phases don’t match with your process, you can easily drag-and-drop services on or off the scope to tailor it to your needs.
4. Organic Social Media Retainer
Working on a retainer is one of the best ways for freelancers to ensure a steady workload and predictable income. Aside from stability, retainers also tend to lead to stronger, longer term client relationships. If you’re looking to set up a freelance retainer for social media management, this organic social media retainer scope of work template has you covered. It includes a detailed breakdown of monthly services, deliverables, and prices, including setting goals and objective, building social media content calendars, designing social media assets, writing social content and reporting on campaign performance. This scope is built for 6 months, but you can easily edit the template to shorten or lengthen it as you see fit.
5. Social Media Strategy and Implementation
Are you working with a client who’s building their social media from the ground up? It can be exciting, but we understand that it can also be daunting. This social media strategy and implementation scope of work template breaks the entire project down from start to finish so you can hit the ground running with your client. This scope includes a detailed phase for an initial social media strategy followed by a 3 month implementation that includes content strategy, social content planning and creation, design assets and reporting.
6. Social Media Strategy and Management
Are you looking to pitch a fulsome, ongoing social media project to a client? This social media strategy and management scope of work template has you covered. One of our most detail scopes, this template outlines Research and Analysis (social media audit, competitive market analysis, etc.), Strategy Development (content strategies, goals and objectives, etc.), Content Creation and Scheduling (scheduling guidelines, social content calendars, etc.), Community Management (engagement strategy, reputation management, etc.), Advertising and Promotion (managing paid social campaigns, influencer campaigns, etc.), Reporting and Optimization (monthly KPIs, campaign performance, etc) and Training and Consultation (social media training, creative strategy consulting, etc.).
Unlock full access to this robust scope of work and get insights into recommended pricing to help you pitch your next social media proposal with this social media strategy and management scope of work template.
7. Social Media & Influencer Marketing
This social media and influencer marketing scope of work provides you with a 1-2-3 punch combo of paid social media advertising, organic social media campaigns, and social influencer marketing. The paid social phase of this project includes designing campaign materials and ad units, managing paid campaign budgets, A/B testing, optimizations and reporting. The organic phase will help you scope out how to plan and execute on social media campaigns to drive awareness and engagement with target audiences. Finally, the influencer marketing phase outlines the services and pricing fr managing social media influencer campaigns and reporting on performance.
8. Social Media, Promotion & E-Commerce
Do you have a client with an e-commerce store or Shopify website that needs some social media expertise? This Social Media, Promotion & E-Commerce scope of work template will help you price and pitch a robust scope of work, which includes marketing strategy, organic social media management, paid social media campaigns, email campaigns, and product video shoots. Moreover, it’ll give you a detailed pricing and service breakdown for how to set up an e-commerce store, point-of-sale system and loyalty program. If this doesn’t quite fit your needs, no worries. Our scope of work templates are completely customizable, meaning you can edit, add, or delete whatever you want. Use our online editor to change prices, edit descriptions, delete whole project phases or add new services from our library.
9. Instagram Growth Campaign
Have a client who needs help growing their Instagram following? This Instagram Growth Campaign scope of work template will help you scope, price and pitch in no time. This scope includes a campaign audit, content calendars, design assets, brand guidelines and content creation to help your client scale their growth.
10. Public Relations, Branding and Social
Sometimes a client wants more than just a social media strategy, and needs help with their branding and public relations. With this public relations, branding and social scope of work template, you can quickly pitch your client a detailed proposal to meet their needs. With a focus on a fulsome public relations strategy, this template will help you scope and deliver a robust strategy that includes media kits, outreach lists, press releases and pitch decks, all backed by brand messaging and a social media strategy to support.
11. Brand and Social Media Restructuring
If you have a client that needs a total overhaul of their brand and social media strategy, this scope of work template has you covered. Create a scope and proposal fast with this brand and social media restructuring scope of work template, that includes 5 phases: Brand Strategy Setup, Brand Strategy Development, Content Strategy and Project Management, Brand Management, and some option services, like setting up social tracking codes, social media business training, monitoring customer support, and more.
Hint: this is one of our highest priced scopes, coming in at over $30,000! Remember, our scope of work templates are backed by recommended pricing data crowdsourced from over 50,000 other freelancers, helping you raise your rates and charge your worth. Sign up for Wethos to unlock the pricing data and use this scope to pitch your next project.
12. TikTok Content Strategy
Social media is an ever evolving industry that seemingly changes daily. While some channels have lasted the test of time, like Facebook, Instagram Twitter and LinkedIn, it seems like every day there is a new channel for marketers to figure out how to market on. Whether it is Lemon8, Snapchat, Threads or TikTok, as a social media professional you need to stay on the cutting edge of these trends. The good news is that while you’re on top of your game, your clients probably aren’t, meaning that they’ll need your expertise when trying to figure out these new channels. Enter our TikTok Content Strategy scope of work template, which breaks down an entire TikTok content strategy proposal for you, from strategy development to goal setting to brand guidelines to training.
Wethos offers scope of work templates for all types of freelancers, from marketers to designers to developers, and everyone in between. Check out our complete library of 200+ proposal templates built for freelancers, by freelancers or sign up for Wethos to build your first client proposal today