Branding is the development of a specific identity for a company. Through branding, a company’s identity is established and marketed as a whole. Once a brand identity is established, the relationship between the company and its customers is built upon that brand - what people relate to, how their needs are reflected in the brand, and then ultimately, how the brand’s product or service can help that need. Our editable Branding scope of work template is broken down into services that all ladder up to an overall brand creation, check it out to learn more about what’s specifically included in branding.

What is the difference between branding and marketing?

The main focus of branding is to understand who a company, store or studio is. Branding, brand strategy, and brand identity are all work that ladders up to how a company identifies itself and how customers view them. Through branding, a company defines its ultimate purpose and how that relates to its customers. In comparison, marketing focuses more on how that brand is established. Through channels like social media, advertising, and communications, marketing brings a brand to the forefront and helps create that relationship between a company and those the company is attempting to serve. Feel free to look into our marketing or brand scope of work templates to learn more about the specific deliverables included in each of these types of work.

How much should I charge for branding?

One of the biggest struggles we’ve seen for freelancers is knowing what to charge. That’s why our scope of work templates are powered by community-sourced data. Based on that data, other freelancers are charging $20,300 for a branding scope of work. You can see this price granularly broken down into phases and services within our free Branding scope of work template. Feel free to edit this scope of work template however works best for your brand strategy.

How to create a branding scope of work for a client?

After you’ve checked out Wethos’ Branding scope of work template, edit the phases, services, and prices however your project requires. Once all looks good, save that scope of work to your library by creating your free Wethos account. Once you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid!

Brand Strategy Scope of Work Template

Pitch your next brand strategy project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

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Brand Strategy Scope of Work

As a brand strategist or designer, creating a compelling brand identity comes naturally to you. You are well-versed in aspects like developing color palettes, typefaces, and style guides. However, pricing your work can be a challenge for freelancers. If you're looking for guidance on pricing and pitching a brand identity proposal, our comprehensive Brand Strategy Scope of Work Template is the perfect resource.

This template outlines four essential project phases, encompassing a comprehensive breakdown of services within each phase, from conducting stakeholder interviews to strategy development and visual brand identity creation. It provides a thorough roadmap for progressing from the initial stages of discovery to the final delivery. Additionally, the template offers pricing recommendations informed by crowdsourced pricing data from a vast network of over 100,000 freelancers, ensuring that you can align your pricing strategy with industry standards and the value of your services.

The brand strategy scope of work template is also completely customizable and editable—there are no locked PDFs or documents to download offline. Just start editing and customizing your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

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Included in this scope template:

✓ Recommended overall price for a brand strategy project based on crowdsourced data from over 100,000 freelancers

✓ Detailed breakdown of 4 phases and services to include in a brand strategy project

✓ Edit and customize as needed to fit your project and client needs

✓ Turn a scope into a proposal for client sign-off in just a few clicks.

Frequently Asked Questions

Brand strategy is defining and positioning a brand to achieve its business objectives. It involves analyzing target audiences, conducting market research, developing a brand identity and messaging, and creating a roadmap for brand growth and engagement.
If you're ready to dive into the world of brand strategy, be sure to check out our Brand Strategy Scope of Work Template. It will provide you with a comprehensive framework for creating effective brand strategies and winning over clients.
The timeline for completing a brand strategy project can vary depending on its scope and complexity. Generally, it can take anywhere from a few weeks to a few months. It involves phases such as conducting research, analyzing data, developing brand positioning and messaging, and creating a strategic plan.
To get a better understanding of the breakdown and timeline, our Brand Strategy Scope of Work Template provides insights into project phases and deliverables.
A strong brand strategy sets the foundation for driving business growth and differentiation. It helps define a business’ unique value proposition, establish a clear brand positioning, and stand out from competitors. With a well-crafted brand strategy, businesses can attract and retain customers, build brand equity, create brand advocates, and ultimately achieve sustainable growth.
Market research is a critical component of brand strategy. It helps you gain insights into the target audience, market trends, competitors, and industry landscape. By conducting thorough market research, you can identify opportunities, understand customer needs and preferences, and make informed decisions that shape the brand strategy, positioning your client’s brand for success in the marketplace.
Determining the pricing for a brand architecture strategy depends on multiple factors, including the scope and complexity of the project, your level of expertise, and the specific needs of the client. As a freelancer, it’s important to consider your value proposition and the market rates for similar services. Our scope of work templates can help you navigate pricing decisions by providing data-driven recommendations based on the industry and your peers.
Our brand strategy scope of work template includes a recommended price for the entire project, as well as a detailed breakdown of services with recommended prices as well. These recommended prices are backed by crowdsourced pricing data we collected from over 100,000 freelancers, are are kept up to date to ensure freshness and accuracy.
Use the brand strategy scope of work template to access the pricing recommendations and to create and customize your next brand strategy scope of work.
After you’ve checked out our Brand Strategy scope of work template, edit the phases, services, and prices however your project requires. Once all looks good, save that scope of work to your library by creating your free Wethos account. Once you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑