Campaign Creative Direction Scope of Work Template
Pitch your next campaign creative direction project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Campaign Creative Direction Scope of Work
If you’re a freelance creative director or brand strategist, clients look to you to provide creative direction for a wide range of campaigns. Before you send your next creative campaign proposal, check out our Campaign Creative Direction scope of work template to figure out how much you should be charging.
Our Campaign Creative Direction scope of work template outlines three project phases with a full breakdown of services, from developing a creative brief to reporting on campaign performance. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.
Included in this scope template:
✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.
✓ Detailed breakdown of 3 phases and services to include in the project.
✓ Edit and customize as needed to fit your project and client needs.
✓ Turn a scope into a proposal for client sign off in just a few clicks.
Frequently Asked Questions
-
Creative direction is the process of developing a brand concept by using a mix of design and strategy. Creative direction can be applied to brand development or to a one-time project like a social, creative, or marketing campaign.
Clients may need campaign creative direction when they have an upcoming announcement, promotion, or product that they need to advertise for. That’s where a creative director comes in.
If you’re a creative director who wants to offer your expertise in a freelance capacity, use our Campaign Creative Direction scope of work template to figure out how to price and pitch your next project.
-
Creative direction can cover a breadth of services, but this creative direction template specifically breaks down the elements of creative direction for a campaign.
To help you see how other freelancers have put together similar creative project proposals, take a look at our Campaign Creative Direction scope of work template. The community-sourced scope breaks down into three project phases:
1. Discovery
2. Execution
3. Handoff
Each phase includes a range of customizable services that contribute to the overall project. When you use this template, you can use this scope exactly as is or adjust the services and prices to fit your project’s needs.
-
The cost of creative direction depends on several factors. Consider how much prep work will be involved — everything from strategy meetings to developing a creative brief. You may also consider what the campaign timeline is, which channels the campaign will be for, and whether or not you need to team up with other freelancers to take on different elements of the project.
Coming up with a price you feel confident about is one of the most challenging parts of freelancing. With this Campaign Creative Direction scope of work template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Campaign Creative Direction scope of work template to access the pricing recommendations and customize your next creative campaign proposal.
-
Once you’ve checked out Wethos’ Campaign Creative Direction scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
