Content Strategy Scope of Work Template
Pitch your next content strategy project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Content Strategy Scope of Work
Anyone who shares content online needs a content strategy. As a freelance content strategist, companies of all sizes benefit from your content marketing expertise. Before you send your proposal for freelance content strategy work, you need to know which services to offer and how much to charge. To get started, check out our Content Strategy scope of work template.
Our Content Strategy scope of work template outlines five project phases with a full breakdown of services within each phase of work, from auditing and execution to handoff and ongoing support. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.
Included in this scope template:
✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.
✓ Detailed breakdown of 5 phases and services to include in the project.
✓ Edit and customize as needed to fit your project and client needs.
✓ Turn a scope into a proposal for client sign off in just a few clicks.
Frequently Asked Questions
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Content strategy is a detailed plan that outlines how a company will create and distribute content in an effort to achieve its marketing and business goals. A content strategy should outline the content goals, content pillars, target audience, and which channels to focus on, such as a blog.
Content strategists have the responsibility of developing the content strategy and managing ongoing efforts to ensure the content being published is targeting and achieving the goals outlined in the strategy.
If you’re a freelance content strategist, use our Content Strategy scope of work template to help price and pitch your next project.
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Before you send your proposal, you have to figure out what services and deliverables to include in your content strategy scope of work. A solid content strategy template primarily depends on the goals of the project. You may also consider whether you’re creating a content strategy from scratch or if the client already has content to work with.
To help you see how other freelancers put together similar content strategy proposals, take a look at our Content Strategy scope of work template. Here are the components of content strategy, according to our community-sourced scope:
Discovery
Strategy
Execution
Handover
Ongoing Support
Each phase includes individual services and pricing. If you want to make adjustments, each part of this content strategy template can be customized to meet your project’s needs. You can also reuse this scope so that you’re ready to pitch a proposal for any content strategy project that comes your way.
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Knowing how to price your content strategy services is one of the most challenging aspects of freelancing.
The cost of content strategy varies depending on the project. Your price should be determined based on the amount of pre-work you’ll be doing (e.g., content audits, audience research, etc.), the number of channels included in the content strategy, and whether or not you’re going to offer ongoing work.
With this content strategy scope of work template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Content Strategy scope of work template to access the pricing recommendations and customize your next content strategy proposal.
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Once you’ve checked out Wethos’ Content Strategy scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
