Copywriting Scope of Work Template
Pitch your next copywriting project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Copywriting Scope of Work
Copywriting is essential for any business which makes it a tried and true freelance service to pursue. As a freelance copywriter, there are many services you can offer to clients across all industries, but figuring out which services to include and how much to charge is the trickiest part. Before you send your next copywriting proposal, check out our Copywriting scope of work template.
Our Copywriting scope of work template outlines two project phases with a full breakdown of services, from researching audience personas to developing the brand’s voice and tone. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.
Included in this scope template:
✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.
✓ Detailed breakdown of 2 phases and services to include in the project.
✓ Edit and customize as needed to fit your project and client needs.
✓ Turn a scope into a proposal for client sign off in just a few clicks.
Frequently Asked Questions
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Copywriting consists of writing compelling copy that’s used to market and promote a business’s product or service. Copywriting typically refers to short-form copy that’s used in advertising, product descriptions, websites, and emails, but it can also refer to other types of marketing content such as blog posts. No matter what channel you’re writing copy for, the goal of copywriting is to persuade readers to take action — whether that’s to make a purchase, sign up for an account, or convert into a customer.
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There are many services you can offer as a copywriter depending on the type of copywriting you focus on. For instance, if your expertise is in email copywriting, then your services can include conducting background research on your client’s email audience, writing the email copy, and handing it off to the client.
To help you see how other freelance copywriters put together similar copywriting proposals, take a look at our Copywriting scope of work template. The community-sourced scope breaks down the scope into two project phases:
1. Discovery
2. ExecutionEach phase includes a range of customizable services that contribute to the overall project. When you use this template, you can use this scope as is or adjust the services and prices to fit your project’s needs.
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The price of your copywriting services can vary depending on the scope of the project and the deliverables you want to include. These variables can make pricing tricky when you’re navigating freelance copywriting for the first time.
While some freelance copywriters may choose to work at an hourly rate, this copywriting scope of work template uses value-based pricing to structure the scope with flat rates for each deliverable.
Knowing how to price your services is one of the most challenging aspects of freelancing. With this Copywriting scope of work template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Copywriting scope of work template to access the pricing recommendations and customize your next copywriting proposal.
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Once you’ve checked out Wethos’ Copywriting proposal template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
