Digital Marketing Scope of Work Template

Digital marketing is the use of digital channels to promote products or services. Digital marketing refers to any type of marketing activity done online. This can include the following channels and strategies:

• Company website
• Social media
• PPC advertising
• Email marketing
• SMS marketing

As a freelance digital marketer, you may choose to focus on one of these channels more than the others, but you have expertise in all of them. More importantly, you understand how they all connect and know that each one plays a critical role in a company’s digital marketing strategy.

When there are so many activities, channels, and goals that go into something as broad as digital marketing, the scope of work that you offer can vary, depending on what services you offer. This can make pricing tricky when you’re navigating freelance digital marketing for the first time. Before you send your next proposal, Use our Digital Marketing scope of work template to help price and pitch your next project.

What you choose to include in your digital marketing proposal to a client depends on several factors. First, what are the client’s goals? Are they starting a brand from scratch or are there existing digital channels to work with? What is the expected timeline? You should also consider what your expertise is and whether or not you need to build a team to provide more support.

To help you see how other freelance digital marketers put together similar digital marketing proposals, take a look at our Digital Marketing scope of work template. The community-sourced proposal breaks down the scope into seven project phases:

1. Content Management
2. Website Optimization
3. Marketing Automation
4. Email Marketing
5. Data Analytics and Monthly Reports
6. Referrals and Reviews
7. Graphics and Visual Media

Each phase includes a range of customizable services that contribute to the overall project. When you use this template, you can use this scope as is or adjust the services and prices to fit your project’s needs.

The way freelance digital marketers get paid can vary and is based on the scope of the project, whether or not you need to bring on team members for support, and who the client is. While some freelance digital marketers may choose to work at an hourly rate or a fixed rate, this Digital Marketing proposal template uses value-based pricing. This means each service is broken down into phases and the individual deliverables are priced separately. Pricing your services this way helps clients understand exactly what goes into a project and how much value you bring to the table.

Knowing how to price your services is one of the most challenging aspects of freelancing. With this Digital Marketing scope of work template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.

Use the Digital Marketing proposal template to access the pricing recommendations and customize your next freelance digital marketing project.

Once you’ve checked out Wethos’ Digital Marketing scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑