Email Marketing Scope of Work Template
Pitch your next email marketing project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Email Marketing Scope of Work
Email marketing is a valuable way to reach customers directly. And for freelancers who offer email marketing management, your services are in high demand. Before you send your next email marketing proposal, check out our Email Marketing Management scope of work template to see how well you’re pricing your work.
Our Email Marketing Management scope of work template outlines monthly email management with a full breakdown of services, from setting up campaigns to reporting on performance. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.
Included in this scope template:
✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.
✓ Detailed breakdown of the services to include in the project.
✓ Edit and customize as needed to fit your project and client needs.
✓ Turn a scope into a proposal for client sign off in just a few clicks.
Frequently Asked Questions
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Email marketing is a form of direct digital marketing that involves sending emails to customers or subscribers in an effort to promote your brand, share relevant updates, or build brand awareness.
Email has always been an essential marketing channel for businesses of all sizes, but it’s proven to be a valuable owned channel. As brands grow their brands and get more customers, they’ll want to use email to connect with them on a regular basis — and that’s where email marketing management comes in.
When you offer email marketing management as a freelancer, this means you’re responsible for managing and executing your client’s email marketing strategy over a set period of time. If you’re a freelance email marketer, use our Email Marketing Management scope of work template to help price and pitch your next project.
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Email marketers have a lot on their plate — from planning email marketing campaigns to setting up automated email flows. Consider everything involved in the process of developing a regular email cadence for your clients to figure out what to include in your scope of work.
To help you see how other freelancers put together similar email marketing proposals, take a look at our Email Marketing Management scope of work template. The community-sourced scope breaks down the project into monthly email marketing management services.
As you’ll see when you use this scope, email marketing services can be a great way to secure recurring work as a freelancer. Use this scope or check out our general-purpose Monthly Retainer scope of work template to determine how you want to structure your services on a monthly basis.
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How you price your email marketing management services depends on a few factors. Some businesses may want to send multiple emails each week while others may send them less frequently. Consider how much time you’ll be spending on developing and managing emails each week for your client. You should also keep in mind the additional services you can offer on an ongoing basis such as A/B testing, automations, and monthly reporting.
Knowing how to price your email marketing management services is one of the most challenging aspects of freelancing. Luckily, with this Email Marketing Management scope of work template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Email Marketing Management scope of work template to access the pricing recommendations and customize your next email marketing proposal.
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Once you’ve checked out Wethos’ Email Marketing Management scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
