Go-to-Market Brand Strategy Scope of Work Template
Pitch your next brand strategy project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Go-to-Market Brand Strategy Scope of Work
If helping companies launch their go-to-market (GTM) strategies is in your wheelhouse, then use our Go-to-Market Strategic Brand Strategy Scope of Work template to figure out how to price and pitch your next project.
Wethos’ Go-to-Market Strategic Brand Strategy scope of work template outlines two phases with a full breakdown of services from developing key messaging points to setting up media campaigns. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
This template is fully customizable and editable – no locked files to download. Simply start editing and tailor your scope of work to align with your project requirements. Once customized, seamlessly share it with your client for approval and signature. It's that simple.
Included in this scope template:
✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.
✓ Detailed breakdown of 2 phases and services to include in the project.
✓ Edit and customize as needed to fit your project and client needs.
✓ Turn a scope into a proposal for client sign off in just a few clicks.
Frequently Asked Questions
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A go-to-market (GTM) strategy is a plan that guides companies as they position a new product or service in front of their target customers. A GTM strategy can include everything from identifying value propositions to creating paid media campaigns.
If you’re a freelance marketer, you’ll likely have to put together a GTM strategy scope of work when pitching clients for a GTM project. The scope of work outlines everything that goes into creating a GTM strategy as well as the individual prices for each deliverable.
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The deliverables you choose to include in your scope of work can vary — everything from developing a campaign budget to managing paid media campaigns can become your responsibility if you choose.
To get an idea of how other freelancers structure their scopes, refer to our Go-to-Market Strategic Brand Strategy scope of work template. The community-sourced template breaks down the scope into five key phases:
Brand Strategy
Campaign Strategy & Support
When you use this template, you can use this scope as is or adjust the services and prices to fit your project needs.
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How much you charge for a GTM brand strategy depends on several factors including the client’s goals and timeline, the scope of the project, and the complexity of the brand management.
Knowing how to price your services is one of the most challenging aspects of freelancing. With our GTM brand strategy scope of work template, you not only gain access to a detailed breakdown of services but also recommended prices for each. These pricing recommendations are derived from crowdsourced data from over 50,000 freelancers, ensuring accuracy and competitiveness.
Use the Go-to-Market Strategic Brand Strategy scope of work template to access pricing recommendations and customize your next project.
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Once you’ve checked out Wethos’ Go-to-Market Strategic Brand Strategy scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
