Marketing Communication Strategy Scope of Work Template

Pitch your next marketing communication project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

Marketing Communication Strategy Scope of Work

If you’re looking to pitch a marketing communications strategy, this template offers a great framework. A marketing communications strategy entails a breadth of services, and freelancers who have this kind of expertise need to make sure their pricing reflects the value they bring.

This Marketing Communications Strategy template outlines five project phases with a full breakdown of services within each phase of work, from planning to development to launch mode. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

Included in this scope template:

Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

Detailed breakdown of the services to include in the project.

Edit and customize as needed to fit your project and client needs.

Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

  • A marketing communications strategy is the process a company uses to share its marketing message with its target audience across a variety of channels that can include anything from PR to email to social media. Companies use this strategy as a guide for any marketing communications efforts they use to reach their target audience.

    Freelancers who offer PR, content strategy, or marketing services can use our Marketing Communications Strategy scope of work template to secure projects with clients who need this type of work for their business.

  • Whether you’re a multi-faceted marketer who can tackle everything the strategy includes or you want to team up with freelancers who are experts in certain channels, your marketing communications strategy proposal can include a range of services.

    Before you put together your proposal, take a look at our Marketing Communications Strategy scope of work template to see what services other freelancers include when they pitch this strategy.

    The community-sourced marketing communications strategy proposal breaks down the services and deliverables into five phases:

    1. Plan

    2. Build

    3. Launch: Month 1

    4. Launch: Month 2

    5. Measure and Check-in

  • Once you’ve checked out Wethos’ Marketing Communications Strategy scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑

  • The cost of a marketing communications strategy depends on what your scope of work includes. If you use our Marketing Communications Strategy scope of work template, you can use the services and deliverables as a guide and use the pricing that comes with it to calculate the total cost.

    Our marketing communications strategy scope of work template includes a detailed breakdown of the services provided during each phase with recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.

    Use the Marketing Communications Strategy scope of work template to access the pricing recommendations and customize your next marketing communications strategy project.

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