Marketing Strategy Scope of Work Template

Pitch your next marketing strategy project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

Marketing Strategy Scope of Work

Marketing strategists and consultants are highly sought after by companies of all sizes and industries. As a freelance marketer, you’re confident about brand messaging, buyer personas, and digital channels, but pricing your work is another story. If you’re unsure how much to charge for a marketing plan, check out our Marketing Strategy scope of work template to figure out how to structure your services and how much to charge for your next proposal.

Our Marketing Strategy proposal template outlines three project phases with a full breakdown of services, from developing brand messaging to executing monthly marketing activities. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

The template is entirely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

Included in this scope template:

✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

✓ Detailed breakdown of 3 phases and services to include in the project.

✓ Edit and customize as needed to fit your project and client needs.

✓ Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

  • A marketing strategy is a plan a company creates to promote its product or service. Marketing can encompass all channels, from digital to traditional to in-person methods, depending on the company, the brand, its audience, and its goals.

    As a freelance marketer or marketing consultant, clients will hire you to develop a custom marketing strategy that helps to promote their business. The first step in securing client work is to send a marketing strategy proposal. Your proposal should outline every service and deliverable included in the project, along with the individual pricing of everything. If you’ve never put together a marketing strategy proposal before, this can be the trickiest part of the process.

    Before you send your next proposal, use our Marketing Strategy scope of work template to help price and pitch your next project.

  • You can include a range of services and deliverables in a marketing strategy proposal. What you choose to include in your scope depends on several factors. First, how much pre-work needs to be done? This includes audits or audience research. Second, you should also consider how many channels will be included and/or are necessary for the client. Lastly, determine whether you want to solely develop a strategy or add ongoing monthly marketing services.

    To help you see how other freelance marketing strategists and consultants put together similar marketing strategy proposals, take a look at our Marketing Strategy scope of work template. The community-sourced proposal breaks down the scope into three project phases:

    1. Brand Messaging
    2. Website
    3. Marketing - Monthly

    Each phase includes a range of customizable services that contribute to the overall project. When you use this template, you can use this scope as is or adjust the services and prices to fit your project’s needs.

  • The cost of a marketing proposal can vary and is based on factors such as how much channel expertise you have, the types of clients you work with, and whether or not you want to offer ongoing services as part of a retainer.

    Knowing how to price your services is one of the most challenging aspects of freelancing. With this Marketing Strategy proposal template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.

    Use the Marketing Strategy scope of work template to access the pricing recommendations and customize your next marketing strategy proposal.

  • Once you’ve checked out Wethos’ Marketing Strategy scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑

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