Paid Search Campaign Scope of Work Template
Pitch your next paid search campaign proposal with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Paid Search Campaign Scope of Work
Did you get hired by a freelance client to run a paid search campaign? You’re an expert on all things paid media, but knowing how to price your paid search services is another story. How much should you charge? What should you include in your PPC proposal template? To get started, check out our Paid Search Campaign scope of work template.
Our Paid Search Campaign scope of work template outlines six project phases with a full breakdown of services within each phase of work, from researching and strategizing to reporting on campaign performance. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.
Included in this scope template:
✓ Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.
✓ Detailed breakdown of 6 phases and services to include in the project.
✓ Edit and customize as needed to fit your project and client needs.
✓ Turn a scope into a proposal for client sign off in just a few clicks.
Frequently Asked Questions
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Paid search is a form of digital marketing where companies pay search engines to place their ads at the top of the results page for relevant search terms.
A paid search campaign entails researching your target audience, targeting relevant keywords that you want your ad to show up for, and setting up an advertising budget. Search engines like Google typically use a bidding system called PPC (pay-per-click) which means advertisers will pay every time a user clicks on one of their ads.
If you want to offer paid search services on a freelance basis, use our Paid Search Campaign scope of work template to help price and pitch your next project.
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What you include in your paid search proposal depends on the scope of the project. Consider your client’s goals when it comes to paid search. Will you be starting from scratch or working with an existing campaign? How much is their advertising budget? All of these aspects are important to consider as you put together your scope of work.
To help you see how other freelancers put together similar PPC proposal templates, take a look at our Paid Search scope of work template. The community-sourced scope breaks down the project into six phases:
Discovery
Strategy
Execution
Reporting
Handoff
Ongoing
Each of these phases includes individual services and a price. You can use these services and pricing as is, or customize the proposal to meet your project’s needs. After you’ve shared your scope of work, save this template in your scope library so you can reuse it for more paid search campaign projects that come your way.
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Paid search is a valuable skill that can benefit businesses of all sizes and industries. The cost of your paid search services should reflect the value you bring to each project.
Knowing how to price your paid search services is one of the most challenging aspects of freelancing. Luckily, with this paid search campaign scope of work template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Paid Search Campaign scope of work template to access the pricing recommendations and customize your next paid search campaign proposal.
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Once you’ve checked out Wethos’ Paid Search Campaign scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
