TikTok Content Strategy Scope of Work Template

Pitch your next TikTok Content Strategy project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

TikTok Content Strategy Scope of Work

TikTok content strategy is in high demand as more and more brands flock to the platform to reach an engaged audience. If you’re a freelance social media strategist or TikTok consultant and are ready to pitch your services to clients, check out our TikTok Content Strategy scope of work template to see how much to charge. 

Our TikTok Content Strategy scope of work template outlines a three-month project broken down into phases with a full breakdown of services for each, from auditing aspirational brands to developing an influencer strategy. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

Included in this scope template:

Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

Detailed breakdown of 3 phases and services to include in the project.

Edit and customize as needed to fit your project and client needs.

Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

  • A TikTok content strategy is a plan that outlines a brand’s goals on TikTok, the type of content it plans to post (whether that’s organic, ads, or a mix of both), and who the content is targeting.

    With nearly 800 million users and counting, TikTok is a highly engaging platform that’s only rising in popularity, so it makes sense that brands want to be active there to reach customers. But landing on the FYP takes careful planning and expertise — and that’s where a TikTok content strategy comes in.

    When you offer TikTok content strategy services as a freelance social media strategist or TikTok consultant, clients will hire you for your industry and platform knowledge. It’s up to you to figure out exactly how you’re going to create a TikTok content strategy and how much you’re going to charge for your services. Before you get started, use our TikTok Content Strategy scope of work template to help price and pitch your next project.

  • Creative direction can cover a breadth of services, but this creative direction template specifically breaks down the elements of creative direction for a campaign.

    To help you see how other freelancers have put together similar TikTok proposals, take a look at our TikTok Content Strategy scope of work template. The community-sourced scope breaks down into three project phases across three months:

    1. Month 1: Initializing

    2. Month 2: Scaling

    3. Month 3: Handoff

    Each phase includes a range of customizable services that contribute to the overall project. When you use this template, you can use this scope exactly as is or adjust the services and prices to fit your project’s needs.

  • The price of a TikTok content strategy depends on a few factors. Are you starting from scratch with a brand new company or is the client active on other channels and just new to TikTok? This information will influence how much research and auditing will be required before developing the strategy. Another element that will impact your price is whether you’ll offer ongoing support or train the client on how to create videos that follow the strategy.

    Figuring out how to price your services is one of the most challenging aspects of freelancing. With this TikTok Content Strategy scope of work template, you not only get access to a detailed breakdown of the services provided but also the recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.

    Use the TikTok Content Strategy scope of work template to access the pricing recommendations and customize your next animation proposal.

  • Once you’ve checked out Wethos’ TikTok Content Strategy scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑

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