Branding is the development of a specific identity for a company. Through branding, a company’s identity is established and marketed as a whole. Once a brand identity is established, the relationship between the company and its customers is built upon that brand - what people relate to, how their needs are reflected in the brand, and then ultimately, how the brand’s product or service can help that need. Our editable Branding scope of work template is broken down into services that all ladder up to an overall brand creation, check it out to learn more about what’s specifically included in branding.

What is the difference between branding and marketing?

The main focus of branding is to understand who a company, store or studio is. Branding, brand strategy, and brand identity are all work that ladders up to how a company identifies itself and how customers view them. Through branding, a company defines its ultimate purpose and how that relates to its customers. In comparison, marketing focuses more on how that brand is established. Through channels like social media, advertising, and communications, marketing brings a brand to the forefront and helps create that relationship between a company and those the company is attempting to serve. Feel free to look into our marketing or brand scope of work templates to learn more about the specific deliverables included in each of these types of work.

How much should I charge for branding?

One of the biggest struggles we’ve seen for freelancers is knowing what to charge. That’s why our scope of work templates are powered by community-sourced data. Based on that data, other freelancers are charging $20,300 for a branding scope of work. You can see this price granularly broken down into phases and services within our free Branding scope of work template. Feel free to edit this scope of work template however works best for your brand strategy.

How to create a branding scope of work for a client?

After you’ve checked out Wethos’ Branding scope of work template, edit the phases, services, and prices however your project requires. Once all looks good, save that scope of work to your library by creating your free Wethos account. Once you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid!

Web & Brand Development Scope of Work Template

Pitch your next web & brand development project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

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use free template

Web & Brand Development Scope of Work

In today's digital-first world, a strong brand presence coupled with a well-designed website is crucial for business success. For freelancers, agencies, and creative professionals offering web and brand development services, crafting a comprehensive scope of work is essential to ensure project clarity and client satisfaction. A well-structured scope of work not only helps in accurately pricing your services but also sets clear expectations for both you and your clients.

Luckily, we have the solution for you. Introducing our community-sourced Web & Brand Development scope of work template. This template outlines three project phases with a comprehensive breakdown of services within each phase, from discovery to deployment. It even includes pricing recommendations from crowdsourced data gathered from over 100,000 freelancers.

The Web & Brand Development scope of work template is also completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs. Remove unnecessary line items with just a click, and easily add pre-built or custom services as needed, and the overall price will automatically update. When you’re done, seamlessly send the scope to your client for approval and signature. It really is that easy.

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Included in this scope template:

✓ Recommended overall price for a brand strategy & web development project based on crowdsourced data from over 100,000 freelancers

✓ Detailed breakdown of 3 phases and services to include in a brand strategy & web development project

✓ Edit and customize as needed to fit your project and client needs

✓ Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

Web & Brand Development encompasses the creation and enhancement of a company’s online presence and brand identity. This includes designing a cohesive brand strategy, creating or revamping a website, developing visual elements like logos and color schemes, and integrating content that aligns with the brand’s message. By investing in Web & Brand Development, businesses can improve their market positioning and customer perception.
Ready to create a Web & Brand Development scope of work for your client? Our comprehensive Web & Brand Development scope of work template can guide you through the process, ensuring all critical aspects are covered and tailored to your client’s needs, facilitating a smoother workflow and professional delivery.
The timeline for a Web & Brand Development project can vary widely depending on its scale and complexity. Typically, freelancers and agencies complete these projects within 8 to 16 weeks. This timeframe allows for initial consultations, research, design and development phases, client feedback loops, and final revisions. Using our Web & Brand Development scope of work template can help you outline a clear project timeline, ensuring all stakeholders are on the same page regarding deliverables and deadlines, ultimately enhancing project efficiency and client satisfaction.
The cost of a Web & Brand Development project can depend on several factors such as the complexity of the website, the extent of brand development required, and the experience level of the freelancer or agency. Generally, prices can range from $5,000 to $50,000 or more.
To provide a tailored quote to your clients, our Web & Brand Development scope of work template can help you clearly define your services and justify your pricing, ensuring transparency and trust in your professional relationship.
Creating a detailed scope of work for a Web & Brand Development project is essential for successful client collaboration. Start by outlining the project objectives, deliverables, timelines, and responsibilities. Include specifics such as design elements, content integration, branding guidelines, and any additional services like SEO or social media integration. Leveraging our Web & Brand Development scope of work template can streamline this process, ensuring you include all necessary details and present them in a professional manner. This not only saves you time but also helps in setting clear expectations and fostering client trust from the outset.
Managing client revisions efficiently is crucial for staying on track. Establish clear revision cycles and limits within the project timeline, and communicate these to your client upfront.
Effective Web & Brand Development often requires a combination of tools for design, development, project management, and communication. Commonly used tools include Adobe Creative Suite for design, WordPress or Shopify for web development, and Asana or Trello for project management. Integrating these into your workflow can significantly enhance efficiency and output quality.