Website Refresh Scope of Work Template

Pitch your next website refresh project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

Website Refresh Scope of Work

Curious how much to charge for a website refresh? Check out Wethos’ website refresh scope of work template. A website refresh is valuable for clients who want to keep their websites fresh, accurate, and relevant and freelancers like you have the expertise to do just that. With this template, you can confidently pitch a website refresh proposal to any client that comes your way.

Our website refresh template outlines four project phases, from discovery to implementation, and includes a full breakdown of services that fall under each phase. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.

Included in this scope template:

Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

Detailed breakdown of 4 phases and services to include in the project.

Edit and customize as needed to fit your project and client needs.

Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

  • A website refresh is when you update certain elements of a client’s website. These updates can include changing the colors or fonts to update the look and feel, or refreshing the content and layout to create a different user experience. A website refresh differs from a redesign, which is a full overhaul of the design and structure of a website.

    Clients need website refreshes to keep their online presence relevant and aligned with their business. Freelancers who offer UX/UI, content strategy, or CMS services can use our website refresh scope of work template to pitch this project to potential clients.

  • How often a website should be refreshed depends on what needs to be updated. While a full website redesign may take place every few years or so, a website refresh can happen as often as necessary. Refreshes typically include minor changes such as updates to the content, branding, or website structure and should be done when a client makes changes to their brand, product, or offer. You can make your recommendation to clients when you create your website refresh proposal using our scope of work template.

  • Whether you’re a UX designer or a content strategist, the deliverables you include in your website refresh proposal will be unique to your expertise. But it helps to see what services other freelancers include in a typical website refresh.

    Before you put together your website refresh proposal, take a look at our Website Refresh scope of work template. The community-sourced website refresh proposal breaks down website refresh services into four phases:

    1. Discovery

    2. Design

    3. Implementation

    4. Handover

    Using this framework as a guide, you can create services for each phase or edit the website refresh services that are included in this scope of work template.

  • Once you’ve checked out Wethos’ Website Refresh scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑

  • The price of a website refresh depends on what your scope of work includes. If you use our website refresh scope of work template, you can use the services and deliverables as a guide and use the pricing that comes with it to calculate the total cost.

    Our Website Refresh scope of work template includes a detailed breakdown of the services provided during each phase with recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.

    Use the website refresh scope of work template to access the pricing recommendations and customize your next website refresh project.

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