The Ultimate Email Template to Send to Clients When Raising Your Rates

As entrepreneurs, the evolution of our skills, experience, and the value we bring to clients often call for a reassessment of our pricing structure. Communicating this rate increase to clients may seem intimidating, but with the right approach, you can maintain strong client relationships while ensuring your worth is accurately reflected in your rates. 

Bonus Tip: When you decide it’s time to increase your rates, Wethos Services Library, which includes 1000+ pre-built and pre-priced services can help you accurately price your work based on what your peers are charging!

In this blog post, we will provide step-by-step instructions on how to craft an effective email template when raising your rates. Learn how to communicate your value and navigate this transition smoothly to maintain client satisfaction.

What is a Rate Increase Email?

A rate increase email is a professional communication sent to clients to inform them of adjustments to your pricing structure. It serves as a transparent way to communicate changes in your rates while reaffirming your commitment to providing quality service. Common places you may send a rate increase email include email platforms like Gmail, business management tools such as Wethos, or even talked through over a Zoom call.

How to Send a Proposal Email in 5 Steps

Informing your clients about rate increases requires tact, clarity, and empathy. Follow these seven steps to craft an effective rate increase email:

1. Subject Line

Begin your email with a subject line that immediately grabs the recipient's attention and sets the tone for an important announcement. For example: "Important Update on My Rates".

2. Explanation

Express appreciation for the working relationship. Then, highlight that you have undertaken a review of your rates and briefly explain the reason behind the rate increase. Highlight factors such as your growing expertise, increased demand for your services, or adjustments to industry standards. Emphasize that the adjustment ensures the continued delivery of exceptional service and results.

3. Effective Date and Transition Details

Specify the date from which the new rates will be effective. This allows clients to prepare for the change and adjust their budgets accordingly.

Address any concerns the client may have by assuring them of a smooth transition, highlighting the benefits they will continue to receive by working with you and your enhanced expertise.

4. Encourage Discussion

Invite the client to reach out if they have any questions, concerns, or considerations. Reinforce your commitment to their satisfaction and the success of your collaborations. This demonstrates your commitment to transparency.

5. Closing

End the email with a professional and positive closing, reiterating your appreciation for the client's partnership and your excitement about continuing to work together.

Email template when telling your clients your raising your rates

Subject: Important Update on My Rates

Hello [Client Name],

As I continue to grow and evolve in my freelance journey, I've recently undertaken a review of my rates. After careful consideration and in line with industry standards and the value I strive to provide, I've made the decision to adjust my pricing structure.

Effective [Date], my rates will be transitioning to reflect the quality, expertise, and dedication I bring to our projects. Rest assured, this adjustment is aimed at ensuring I can continue delivering the exceptional service and results you've come to expect from me.

I understand that changes like these can prompt questions or concerns, so please feel free to reach out if you'd like to discuss this further or have any specific considerations. Your satisfaction and the success of our collaborations remain my utmost priority, and I'm committed to ensuring a smooth transition for us both.

Best,

[Your Name]

A well-thought-out and professional rate increase email is essential to maintaining client relationships while accurately reflecting your worth as a consultant or freelancer. By clearly communicating the reasons behind the rate adjustment and highlighting the continued value you bring to their projects, you can navigate this transition smoothly. Implement the steps outlined above to ensure a transparent and successful rate increase process.

To create professional proposals and invoices, sign up with Wethos now and unlock a new level of control and ease in managing your business. Get started for free today!