14 Scope of Work Templates for Creative Brand and Design Studios
How to scope a project as a creative brand or design studio
As a creative brand and design studio, you understand the wide range of projects you can offer clients. Whether it's product packaging design, brand refresh and website design, events material design, wedding and events book, advertising, and publication design, or any other creative endeavor, you know that a well-defined scope of work is crucial to successfully pitching your projects, obtaining client approval, and steering clear of scope creep.
With over 60 meticulously designed free templates available, you can confidently outline the objectives, deliverables, and crowd-sourced pricing recommendations for your projects. Our templates cover a wide range of creative services, ensuring you take advantage of every opportunity to impress your clients with a professional, detailed proposal.
Let’s kick things off with just 14 of our top proposal scope of work templates for creative brand and design studios like yours and witness the transformation in your pitching process. Your clients deserve the best creative solutions – and we're here to help you deliver just that.
Wethos Scope of Work Templates
Our most loved feature is now available at your fingertips: Our project scope template library and all of the community-sourced pricing data that comes with it are now readily accessible. You can now access our community-sourced proposal scope of work templates, helping you more accurately scope work in less time than ever before.
Studios can now get unlimited access hundreds of proposal scope of work templates and thousands of pre-priced services ranging from strategy to social media and design. All of our templates come with embedded crowdsourced pricing data from other shops, so you can see what others are charging, helping you raise your rates and pitch bigger projects.
Design and Brand Proposal Templates and Examples for Creative Studios
Branding and design projects can be tedious to scope, but we did the groundwork so you can breeze through the proposal stage and get to the work faster. Let's dive into our top 14 proposal scope of work templates and examples for creative studios.
Digital Assets Design
Brand Look Book
Brand Logo Design
Commercial Video Ad Production
Immersive Augmented Reality (AR) Activation
Brand Kit Creation
Brand Refresh & Merchandise Store
Brand Video Shoot
Product Line Branding
Full Rebrand, Website Redesign, & Print Collateral
Music Video Content Creation & Promotion
Motion Graphic
Cover Art Design
Label Design
1. Digital Assets Design
Digital assets design is about creating stunning visuals and crafting an immersive and unforgettable brand experience in the digital world. Our Digital Assets Design proposal scope of work template can help you achieve that! Included are vital services such as brand asset creation, social media graphics, web design elements, and more, each meticulously outlined to showcase their importance in enhancing brand identity and digital presence. Use this template to empower your team to streamline workflows and unlock new opportunities for creative expression. Ideal for working with clients seeking to elevate their online visibility and engagement, the Digital Assets Design template caters to various industries, from startups seeking to establish their digital footprint to established brands looking to refresh their online image.
2. Brand Look Book
As a creative brand and design studio creating a brand lookbook, you are familiar with challenges such as aligning the design with the client's brand identity, ensuring consistency throughout the lookbook, and effectively engaging the target audience. With our Brand Look Book scope of work template, you have one less thing to worry about. This template guides you through development, encompassing the essential services of concept ideation, visual storytelling, and copywriting. Tailored for creative brand and design studios, it's perfect for industries like fashion, beauty, and lifestyle, where a solid visual identity is paramount. Whether you're tackling branding projects for startups or established brands, this template empowers you to pitch your services with precision and flair.
3. Brand Logo Design
Did you know that 75% of consumers judge a brand's credibility based on its logo design? However, both startups seeking to establish their visual identity and established businesses aiming for a brand refresh often grapple with the challenge of creating a memorable, versatile logo that resonates with their target audience. This is where you come in - to establish a solid visual presence and effectively communicate their brand story. Win more contracts with our Brand Logo Design proposal scope of work template, encompassing three comprehensive phases: discovery, execution, and final delivery. From crafting color palettes that speak volumes to delivering high-quality files and creating branding style guides, this template covers all logo design services with precision and creativity.
4. Commercial Video Ad Production
In today's digital age, video content reigns supreme, with 87% of marketing professionals leveraging it to engage audiences effectively. Dive into our Commercial Video Ad Production proposal scope of work template, meticulously crafted to guide you through essential phases from pre-production planning to post-production. It outlines invaluable services such as scriptwriting, storyboard development, casting, filming, and post-production editing – all aimed at crafting compelling narratives that resonate with your client’s target audience. This template is indispensable for clientele across various industries, from e-commerce brands looking to showcase their products in action to service-based businesses seeking to convey their unique value propositions. These clients often face the challenge of standing out in a crowded digital landscape, needing your studio's expertise to create visually stunning and emotionally compelling video ads that drive results.
5. Immersive Augmented Reality (AR) Activation
As a creative brand and design studio, you know firsthand the challenges of tackling AR projects. Navigating the intricate world of AR activations requires a structured approach to deliver immersive experiences seamlessly. That's why our Immersive Augmented Reality (AR) Activation proposal scope of work template is designed to take scoping off your plate. This comprehensive template covers all the necessary phases, from research and planning to design and development, as well as testing and deployment. It includes services such as gathering project requirements, creating AR activation concept designs, 3D modeling, AI portrait animations, AR integration using 8th Wall, testing, bug fixing, deployment, and user training. Studios working with clients in entertainment, retail, events, or advertising will find this template invaluable. Streamline your proposal process, define project deliverables, and showcase your expertise with our Immersive AR Activation scope of work template.
6. Brand Kit Creation
Ready to take your next client’s brand's visual identity to the next level with a stunning brand kit? Our Brand Kit Creation proposal scope of work template is here to help! It encompasses phases such as brand discovery, design exploration, and finalization, offering a comprehensive roadmap to create brand kits that encapsulate your client's essence. Services include logo design, color palette selection, typography guidelines, and brand asset creation – all crucial components for building a recognizable and memorable brand identity. Elevate your client’s branding game with our Brand Kit Creation scope of work template - the blueprint for crafting a cohesive brand identity that speaks volumes.
7. Brand Refresh & Merchandise Store
Businesses often struggle to breathe new life into their established brands while seamlessly integrating merchandise solutions. This Brand Refresh & Merchandise Store is tailor-made to help you address these needs. It includes a brand refresh phase covering essential elements such as developing a creative brief, building audience personas, and creating a mood board. Furthermore, the template encompasses a Merchandise Store phase, where you can showcase your expertise in expanding your client's fundraising capabilities, from selecting merchandise to developing tactics for successful e-commerce store launch campaigns. Streamline your proposal process and impress potential clients with a professional and organized Brand Refresh & Merchandise Store proposal scope of work template – your roadmap to reinvigorating brand identity and boosting merchandise sales!
8. Brand Video Shoot
Lights, camera, brand action! Did you know that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text? Dive into our Brand Video Shoot proposal scope of work template – your ticket to captivating storytelling on screen! Creative Brand and Design Studios often grapple with the challenge of scoping projects to bring their clients' brand narratives to life through video content. This template offers a comprehensive roadmap, covering key phases: development, pre-production planning, production, and final delivery. Services include concept development, scriptwriting, location scouting, filming, and post-production editing – all geared towards creating impactful brand videos. Ideal for clients ranging from startups aiming to introduce their brand story to the world to established businesses seeking to engage audiences with compelling visual content, this template addresses the common problem of crafting authentic and resonant brand narratives in the digital age.
9. Product Line Branding
As a creative brand and design studio, you understand the pivotal role branding plays in establishing product differentiation and consumer loyalty. Our Product Line Branding proposal scope of work template streamlines the process, guiding you through phases like discovery, visual identity design, and handoff. Services encompass analysis of the client's existing creative strategies, packaging design, brand messaging, product photography shoot, and more – all essential components for creating cohesive and impactful product line identities. Elevate your product branding efforts and stand out from the crowd with our Product Line Branding proposal scope of work template – your key to unlocking new projects and fueling brand success!
10. Full Rebrand, Website Redesign, & Print Collateral
Introducing our Full Rebrand, Website Redesign, & Print Collateral proposal scope of work template – your comprehensive solution to scoping large, multifaceted brand projects with ease! From initial brand audit and strategy development to visual identity redesign, website revamp, print collateral creation, content creation, production management, brand messaging refinement, and SEO optimization, this template covers over 30 essential elements for executing a cohesive and impactful brand overhaul. Ideal for clients ranging from established businesses undergoing repositioning to organizations seeking to elevate their online presence and print collateral quality, this template addresses the common problem of navigating complex rebranding projects efficiently. Ready to breathe new life into your client’s brand? Let our Full Rebrand, Website Redesign, & Print Collateral scope of work template be your guide to a successful brand transformation.
11. Music Video Content Creation & Promotion
Are you a Creative Brand and Design Studio looking to create and promote a music video for clients but need help figuring out where to start? Do you want to provide them with top-quality services while ensuring the project stays on track? If so, look no further than our Music Video Content Creation & Promotion proposal scope of work template! This template includes various services to help creative brand and design studios like yours produce high-quality music videos for your clients. This includes developing channel strategies, conducting competitor assessments, creating and editing videos, and optimizing campaigns for maximum impact. Whether your clients are musicians, record labels, or other creative professionals, you can use this template as a guide to help them stand out in a crowded music video landscape and achieve their desired success.
12. Motion Graphic
Did you know that motion graphics can increase engagement by up to 120% compared to static content? With our Motion Graphic proposal scope of work template, creative brand and design studios can effortlessly outline the scope of their motion graphic projects, from concept to delivery. This template guides you through strategy design and production. Services include 2D/3D animation and video editing – all tailored to bring your client's brands to life in an immersive and unforgettable way. Perfect for clients seeking to enhance their digital presence, explain complex concepts, or elevate their marketing campaigns, this template streamlines your proposal process, ensuring seamless project planning and execution. Ready to make your client's brand stand out? Let our Motion Graphic scope of work template be your ticket to captivating storytelling and engaging visuals!
13. Cover Art Design
Are you tired of spending hours crafting customized proposal scopes of work for your cover art design projects? Look no further! Introducing our Cover Art Design proposal scope of work template—the ideal solution for creative brand and design studios like yours. This thorough template takes you through the entire process, from discovery to final artwork delivery. You'll be able to clearly communicate the scope of your services, such as mood board assembly, typography selection, motion graphics design, and social media assets design. Ideal for clients in the music, publishing, and entertainment industries, this template simplifies the proposal process and ensures you convey your expertise to potential clients effectively. Utilizing our template lets you focus more on your creative work and less on proposal scoping.
14. Label Design
Labels are the gateway to consumer perception. A well-designed label can make or break a product’s success. With our Label Design proposal scope of work template, creative brand and design studios like yours can easily create proposals that cater to your clients' unique needs and set them apart from the competition. This comprehensive template breaks down the process into easy-to-follow phases, from holding a discovery meeting to designing and creating graphic images supporting a website or campaign. Studios working with clients on branding, website design, or product packaging will find this template particularly useful. Using this template, you can ensure that you cover all essential aspects of the label design process, including consultation and support on compliance and print production. Our Label Design proposal scope of work template is the perfect tool to help streamline scoping your label design projects, allowing you to focus on delivering the best possible results for your clients. Try it today and see the difference it can make in your label design projects.
Wethos offers scope of work templates for all types of studios, from marketers to designers to developers, and everyone in between. Check out our complete library of 200+ proposal templates built by other studios or sign up for Wethos to build your first client proposal today.