Seal the Deal: Template for Sending a Winning Client Proposal Email

So, you’ve found a potential client, and now it’s time to seal the deal with a compelling proposal. But where do you start? Crafting an effective proposal email can be the key to winning over clients and landing exciting projects.

Bonus Tip: When you create your proposals on Wethos, you can easily copy the share link or download your scope as a PDF and email it to your potential client. 

In this guide, we’ll walk you through the steps to send a winning proposal email that showcases your skills, experience, and value proposition.

What is a client proposal pitch email?

A client proposal pitch email is a formal message to a potential client outlining your services, expertise, and terms for a specific project. It serves as your initial pitch to capture the client’s attention and convince them that you’re the right person for the job. Common places you may send a proposal email include email platforms like Gmail, Outlook, or through project management tools like Asana or Wethos. 

How to Send a Proposal Email in 6 Steps

1. Greeting and Introduction

Express gratitude for why you’d like the opportunity to work with them. This shows professionalism and appreciation for their consideration.

2. Lead with Your Expertise

Briefly introduce yourself and highlight your relevant experience and skills. Mention any past projects or achievements that demonstrate your expertise in the field.

3. Offer Details on the Proposal

Clearly outline the main deliverables, benefits, and features of your service. This helps the client understand what they can expect from working with you.

4. Pricing and Payment Terms

Provide a transparent breakdown of your pricing and payment terms. Include your rate or fee, what is included or excluded in the price, and any deposit requirements.

5. Project Timeline

Set clear expectations for the project timeline. Specify the estimated turnaround time or deadline, and any factors that may affect the timeline.

6. Attach Proposal Document

Include a link or attachment to a detailed proposal document for the client to review. This document should provide additional information about your services, pricing, and terms.

Email template when sending a proposal to a client

Subject: Let’s chat about your [project name or description]

Hi [contact’s first name],

Thank you for your interest in working with me. I’m excited to share my proposal for your [project name or description].

I have [briefly summarize your experience and skills] that make me a great fit for your project. I have worked on similar projects before, such as [mention some relevant examples of your previous work].

Here’s what I can offer you:

• [List the main deliverables or outcomes of your service]

• [List the main benefits or value of your service]

• [List the main features or process of your service]

The total cost of my service is [mention your rate or fee]. This includes [mention what is included or excluded in your price]. I require a [mention your payment terms, e.g., 50% deposit] before starting the project.

The estimated timeline for completing the project is [mention your turnaround time or deadline]. This is based on [mention any assumptions or dependencies that affect your timeline].

You can find more details about my proposal in the attached document. Please review it and let me know if you have any feedback or questions.

I look forward to hearing from you and working with you on this project.

Best,

[Your name]

Crafting a compelling proposal email is an essential skill for freelancers, creative studios, and agencies looking to win over clients and secure exciting projects. By following the above six steps and using our provided template, you can create a professional and persuasive proposal email that sets you apart from the competition. 

To create professional proposals and contracts, sign up with Wethos now and unlock a new level of control and ease in managing your business. Get started for free today!