Brand Identity Scope of Work Template
Pitch your next brand identity project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.
Brand Identity Scope of Work
As a brand strategist or brand designer, you’re confident in your ability to craft a strong brand identity. Color palettes, typefaces, and style guides are second nature to you. But knowing how to price your work? That’s a challenge every freelancer has. If you want to how to price and pitch a brand identity proposal, this Brand Identity scope of work template is a great place to start.
Our Brand Identity template outlines six project phases with a full breakdown of services within each phase of work, from discovery to design to delivery. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.
The template is completely customizable and editable - no locked PDFs or docs to download offline. Just start editing and customize your scope of work to meet your project needs, then seamlessly send it to your client for approval and signature. It really is that easy.
Included in this scope template:
✓ Recommended overall price for a branding project based on crowdsourced data from over 100,000 freelancers
✓ Detailed breakdown of 6 phases and services to include in a branding project
✓ Edit and customize as needed to fit your project and client needs
✓ Turn a scope into a proposal for client sign off in just a few clicks.
Frequently Asked Questions
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Brand identity refers to the visual elements that define a brand, such as its logo, brand colors, and typography. Combined, these elements distinguish one brand from the rest and help build the brand image that consumers will remember. Companies will typically need to build a brand identity before they launch, or if they’re undergoing a rebrand.
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A strong brand identity is important because it’s a building block for a company’s messaging, marketing, and consumer-facing efforts. These brand elements will be used across all of the company’s channels including its website, social media, email marketing, and more. If you offer freelance brand identity services, companies will rely on your expertise to craft a brand identity that helps communicate the right message and leave a lasting impression on its consumers.
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There is a range of services that you can include when you write your brand identity proposal. The services you choose to include depend on the client’s needs and the project goals.
Before you put together your proposal, take a look at our Brand Identity scope of work template to see what services other freelancers include when they pitch this project.
The community-sourced Brand Identity scope of work template breaks down the services and deliverables into six phases:
Pre-work
Discovery
Define
Design
Develop
Deliver
Once you’ve checked out Wethos’ Brand Identity scope of work template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your free Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑
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Want to know how much to charge for brand identity? Pricing your services is one of the most challenging aspects of freelancing. The cost of a brand identity proposal depends on what your scope of work includes.
If you use our Brand Identity scope of work template, you can use the services and deliverables as a guide and use the pricing that comes with it to calculate the total cost. Our Brand Identity scope of work template includes a detailed breakdown of the services provided during each phase with recommended prices for each. These recommended prices are backed by crowdsourced pricing data we collected from over 50,000 freelancers, and are kept up to date to ensure freshness and accuracy.
Use the Brand Identity scope of work template to access the pricing recommendations and customize your next brand identity project.
