Paid Social Media Scope of Work Template

Pitch your next Social Media project with confidence with this fully customizable scope of work template that includes project phases, detailed services, and recommended pricing, so you can get to “yes” more quickly.

Paid Social Media Scope of Work

As a freelance social media specialist, clients look to you to provide strategy and expertise for their paid social media campaigns. To do that, you need a solid proposal that outlines your services and pricing. Before you send your next paid social media campaign proposal, check out our Paid Social Media Proposal template to figure out how much to charge.

Our Paid Social Media Proposal template outlines four project phases with a full breakdown of services, from developing a creative brief to designing graphics to configuring A/B tests. The scope template also includes pricing recommendations powered by crowdsourced pricing data from over 50,000 other freelancers.

This template is fully customizable and editable – no locked files to download. Simply start editing and tailor your scope of work to align with your project requirements. Once customized, seamlessly share it with your client for approval and signature. It's that simple.

Included in this scope template:

Recommended overall price for the project based on crowdsourced data from over 100,000 freelancers.

Detailed breakdown of 4 phases and services to include in the project.

Edit and customize as needed to fit your project and client needs.

Turn a scope into a proposal for client sign off in just a few clicks.

Frequently Asked Questions

  • A paid social media proposal is a formal agreement between a social media marketer and a client that outlines the specifics of a potential paid social media campaign project. The proposal, also referred to as a scope of work, should provide a detailed overview of the steps and services involved in setting up and executing a paid social media campaign. It should also include a breakdown of pricing for the individual deliverables.

    Before you send out your next paid social media campaign proposal, leverage our Paid Social Media Proposal template to help you price and pitch your next freelance project.

  • The content of your paid social media proposal depends on the range of services you plan to offer to your clients. Do you typically provide audits and build audience personas? Do you offer client kickoff calls to get the project started? If you offer any of these services they should be outlined in your proposal.

    No matter what you want to include in your social media proposals, it helps to break down your deliverables into phases and individual services. This not only helps you organize the project but also gives clients a clear understanding of what they will receive from you.

    To get an idea of how other marketers structure their social media services, refer to our Paid Social Media Proposal template. The community-sourced template breaks down the scope into four key phases:

    1. Creative Strategy

    2. Rollout Strategy & Planning

    3. Creative Development

    4. Teasers and Launch

    Each phase incorporates a variety of customizable services that contribute to the overall project. When you use this template, you can use this scope as is or adjust the services and prices to fit your project’s needs.

  • How much you charge as a freelance social media marketer depends on each project's scope. A few factors to consider in your paid social media campaign pricing include the complexity of the campaign, the amount of preliminary work required, and whether you plan to offer additional services such as detailed analytics reporting.

    Knowing how to price your services is one of the most challenging aspects of freelancing. With our Paid Social Media Proposal template, you not only gain access to a detailed breakdown of services but also recommended prices for each. These pricing recommendations are derived from crowdsourced data collected from over 50,000 freelancers, ensuring accuracy and competitiveness.

    Use the Paid Social Media Proposal template to access pricing recommendations and customize your next paid social media campaign.

  • Once you’ve checked out Wethos’ Paid Social Media Proposal template, edit the phases, services, and prices however your project requires. When all looks good, save that scope of work to your library by creating your Wethos account. After you’ve created a scope, you can go on and add contract terms, send proposals for client signature, create an invoice, and get paid! 🤑

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